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Posted July 11, 2023
Beauty Industry Group

Social Media Manager

Beauty Industry Group
Salt Lake City, UT, USA ⚠ [Archived] No Longer Accepting Applicants

Description

BIG is seeking an experienced Social Media Manager for Donna Bella Hair. This position will be responsible for managing all social media platforms, content creation and creative requests. They will also report out on all platform data and make strategic pivots monthly. They will assist with photoshoots and collaborate with email, SMS and paid media channels. This position will work closely with customer service to provide the best brand experience possible on social media. They will also oversee a customer ambassador program to drive revenue and user generated content.

The successful candidate will ideally have a passion for beauty and data-driven social media marketing. They will also stay up to date on trends and best practices.

  • Manage day-to-day social media activities across various platforms, engaging with followers, and ensuring a seamless brand experience including providing coverage Monday-Sunday
  • Manage creating, editing, publishing and sharing engaging content daily for all social channels including Instagram, Facebook, TikTok, Pinterest and YouTube
  • Reports to Assistant Brand Manager, supporting overall business objectives
  • Regularly watches performance and pulls data to know what works and doesn’t, adjusting posts accordingly to improve metrics (engagement, hashtags, follower evolution)
  • Continually brainstorming and developing new content and copy to test and keep the posts fresh and on trend
  • Stay up-to-date on new social media tools, techniques and best practices
  • Monitor competitors, other social media leaders and the digital landscape for key cultural moments and current trends to see how to adapt
  • Suggest ways to attract new followers and fan engagement through campaigns, incentives and collaborations
  • Assist Influencer Marketing Coordinator with influencer/advocate relationships including sending out monthly product orders and campaign-related boxes or materials
  • Monitor UGC creation via hashtags and social tagging for high quality content and providing engaging assets to marketing and creative team to use
  • Make sure followers have great community experience, including getting questions and order issues answered/resolved through Customer Service
  • Assist with live events and photoshoots

Benefits

  • 401(k) with company match - $ for $ up to 4%
  • Vacation/Holiday Leave
  • Medical/Dental/Vision
  • Life and AD&D Insurance
  • Access to hundreds of discounted beauty products
  • Opportunities for growth and advancement
  • Work from home flexible

Requirements

  • 2-4 years of relevant professional experience in social media management, influencer relations or related field preferred
  • Bachelor’s Degree in Business, Marketing, Communications or related degree preferred
  • Experience with Instagram, Facebook, TikTok, Pinterest and YouTube
  • Possess excellent oral communication and written abilities. Conveys ideas in a clear, concise way; engages with followers in ways the audience relates
  • Highly organized and able to multitask in a fast-paced work environment
  • Able to adapt and change direction quickly
  • Experience with customer service preferred. Able to interact with followers, customers, and influencers, while maintaining the brand voice and utilizing a proactive solution-driven mindset
  • Intuitively creative; able to tune-in and create graphics/photos/videos that appeal to the audiences
  • Proactively bringing new innovative ideas
  • Inspires those around you and encourage them to create their best work
  • Get it done mentality. Results and detail-oriented. Helps out wherever needed
  • Strong work ethic; willing to work weekends and evenings as needed
  • Optimistic problem solver. Provides solutions and ideas to challenges and has a positive outlook

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in Florida, California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.