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Posted July 11, 2023
Ketchum

Creator Strategist

Ketchum
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Our Influencer team is looking for a Creator Strategist!



The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the Influencer Marketing landscape. Should be knowledgeable of internet culture, has a strong understanding of influencer landscape and is enthusiastic about social media as a media channel that can drive business results, and has a strong POV on what will drive this industry forward. A team player that will roll up their sleeves and dive straight in to the work, the role will include:



  • Ideate, price, pitch and execute scaled, multi-platform influencer campaigns across a variety of clients
  • Deep knowledge of the influencer space, strong perspective and POV; considered a thought-leader for the agency and clients
  • Strategic utilization of Influencer tools (including Tagger, CreatorIQ) and tech platforms for search and program management; recommendations for how tools can be used to improve efficiency, program learnings
  • Ability to manage multiple programs across multiple clients at a given time (typical workload will be across 5 - 7 projects)
  • Deep understanding of influencer metrics; ability to understand performance, predict performance, and suggest tactics for optimizing performance
  • Ability to participate in the new business process, creative concepting of programs, understanding and pitching Access’ strategic influencer process
  • Draft and negotiate contracts coordinating with team members, talent representation and Access legal
  • High level of professionalism, ability to talk to and present to senior level clients
  • Have strong relationships with agents, managers and publicists
  • Monitor and keep abreast of industry news and trends report updates to team
  • Mentor and manage junior team members

Salary Range: $70,000-85,000/yr

*Salary offered will be within range and based on years of experience

IND13



  • Bachelor's degree in communications, journalism, public relations, English, marketing, or a related field preferred or relevant work experience
  • 4+ years of experience in Influencer Marketing, public relations, and brand management in an agency or a non-agency setting
  • Comfort and familiarity with social and digital marketing; Knowledge of various social media tools and programs; monitors and reads online news daily
  • Excellent writing skills required
  • Knowledge of pop culture; engagement with popular culture and understanding of influencer landscape
  • Experience seeing influencer partnerships through from start to finish
  • Experience working with or vetting talent and/or influencers
  • Strong pitching, presentation, and communication/writing skills
  • Strong organizational skills and detail-oriented with proven ability to multitask to manage priorities
  • Results driven with a focus on delivering excellent client service
  • Experience with Influencer tools (ex: Tagger, CreatorIQ)