Social Content Creator

**Please note this position is based in the field - Los Angeles, CA area**

Summary: The Social Content Creator generates engaging short-form video and photography material and identifies new ways to reach movie lovers through compelling creative. The ideal candidate brings the love of movies and the theatre-going experience to life in creative ways that drive brand awareness and draw in new audiences to Regal's social channels.

Pay Scale: $58,270 to $63,229

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Represent Regal and capture content from red carpets, junkets, activations, and events
• Establish and maintain Regal’s live event content coverage calendar
• Create innovative, out-of-the-box social media content for management approval including text captions, videos, and images - suitable for Twitter, TikTok, Facebook, Instagram, and YouTube
• Stay on top of breaking news and social trends to create fresh, relevant content in a timely manner
• Ensure every piece of content created aligns with Regal’s brand voice and tone and social guidelines
• Build relationships with our GMs and studio partners to ensure Regal has access to premier events and opportunities
• Maintain Regal’s social calendar, making sure all posts are scheduled correctly and on time
• Serve as Regal's social media point of contact for studios and after hours breaking events
• Engage with the community among our platforms
• Assist in the analysis of the performance of social marketing campaigns and preparation of reports
• Build relationship with influencers for shared content opportunities

Qualifications And Experience

• Bachelor’s degree in Marketing, Advertising, Communications, or Public Relations
• 1-year of experience creating strong, engaging social content for a major brand
• Excellence in writing, proofreading, and editing
• Excellent organizational, and time management skills
• Availability to work flexible hours
• Strong listening and communication skills
• Capacity to work independently and collaboratively
• Ability to work efficiently without compromising quality or accuracy
• Entertainment and / or theatre industry experience helpful, but not required
• Manage social media calendar
• Monitor results to ensure goals and objectives are being met
• Prepare budget recommendations
• Deliver weekly / monthly / quarterly and end of year reporting on KPIs
• Work closely with Regal teams to ensure initiatives are supported and launched on time
• Build the relationship with movie studio publicity teams to increase Regal’s participation at press events
• Develop and execute out-of-the-box, innovative social campaigns
• Understand the every-evolving social media universe and Regal's competition
• Research and explore emerging channels and notify managers of upcoming opportunities
• Partner with social agencies to continuously evolve the Regal voice and tone and create content for Regal to stand out

Professional Skills

• Desire to work in a fast-paced environment.
• Excellent computer skills
• Excellent communication skills
• Ability to multi-task and distinguish high priority matters
• Excellent reasoning and analytical skills
• Excellent organizational skills.
• Must be self-motivated with strong ability to prioritize and recognize critical situations that need immediate attention.
• Must be detail-oriented and produce both a high quality and a high volume of work in a timely manner