Manager of Marketing & Community

About The Company

At Stance, we believe everything starts and ends with our people. Self-reliant in our attitude, and entrepreneurial in our ethos, we have grit, guts and gratitude. Stance is a culture that cannot be duplicated - where smart, ambitious, and positive people thrive.

In 2009, we took what was once a stagnant staple and transformed socks into one of the market's most exciting accessories. By unlocking the potential of a canvas too often overlooked, Stance ignited a cultural movement around the world that has attracted visionary artists, athletes and icons to embrace our positive message of individuality and creativity. In the years since, our canvas for self-expression has expanded from toe to head by way of underwear, apparel and headwear. Through innovative materials, superior comfort and artistic design that is the bedrock ethos of our brand, Stance can now be found in over 40 countries for anyone looking to defy convention. We are Stitched Different®.

About The Role

The purpose of this position is to support our Full Funnel Marketing strategy. The Manager of Marketing and Community exists to help build further credibility for our brand, grow our community around the globe and fuel engagement with our Stance fans - turning them into fanatics.

About The Reporting Structure

This position reports to the VP of Business Development.

About Primary Responsibilities

Community Growth, Engagement & Amplification

• Influencer Marketing: Develop and lead influencer marketing program including identifying and engaging on-brand influencers/experts, concepting seasonal sampling/engagement bundles, maintaining consistent outreach to the community and leading coordination of deeper influencer engagements to lean into key moments throughout the calendar year.
• Community Engagement: Identify and engage key relationships with passion-driven groups in snow, skate, surf, fitness and youth culture, creating meaningful, authentic relationships with communities and supporting grassroots events.
• Develop custom programs to drive brand and retail engagement with Gen Z in key territories nationwide.
• Work cross-functionally to create and develop influencer and athlete marketing plans across culture programs and projects to grow community via digital, social, events and partnerships.
• Partner with broader marketing and retail teams to support marketing/PR/grassroots activations as needed.
• Manage monthly KPI reporting recaps for the community and marketing teams efforts.
  

Brand Campaign Support

• Support brand and marketing strategies that effectively build brand awareness, credibility, engagement and differentiation through digital and experiential touch points.
• Help identify consumer and market trends and youth culture insights that feed into overarching brand strategies and contribute to compelling storytelling and community engagement.
  

PR & Amplification

• Work internally and with agencies to identify key storytelling opportunities, cultural moments, and amplify product launches throughout the year. Support marketing team where needed.
  

Culture

• Recognizes that Stance is a team sport.
• Shares a passion for movement, art and creativity in some shape or form.
• Constantly seeks to align themselves to the strategic, financial and cultural plans of the company.
• Drive performance that delivers excellence in a way that preserves and enhances our ability to get results in the future.
• Foster an entrepreneurial atmosphere that supports continuous improvement, creativity, resourcefulness and a get it done mentality.
• Focus on creativity that enables imagination used to plan our future, solve problems and excite our consumers.
• Consistently express gratitude to acknowledge the help and contributions of others.
• Demonstrate personal responsibility in order to shepherd and safeguard our values and commitments.
  

Experience Needed

• Bachelor’s degree in related field preferred (Business, Marketing, Communications).
• 2+ years work experience in related field or similar role.
• Passion for brand and community building - you have a pulse on trends and how to connect with consumers in a meaningful, authentic way.
• Natural strategic instincts with an ability to come up with and execute against forward-thinking ideas that connect to brand and business priorities.
• Experience successfully collaborating and influencing cross-functional partners to bring memorable brand/product moments to life and generating hype around them.
• Excellent communicator (both verbally & written) - you bring clarity to ambiguity.
• Effective project management skills - you can balance a variety of priorities simultaneously.
• Willingness to be flexible in terms of what you work on and how work gets done.
  

Location

San Clemente, CA