Manager, Influencer Relations - Too Faced
Job Summary
This is a hands-on, roll-up your sleeves position with a get-the-job-done attitude. This person will be a member of the brand’s influencer relations team. The ideal candidate has experience working with influencers and agencies to negotiate content plans to strategically drive consideration, engagement, sales, and loyalty.
Key Responsibilities
· Help implement global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking
· Retain current influencer base and grow new influencers as ambassadors of the brand
· Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches
· Support development of global influencer marketing strategy to encourage advocacy and support key launches
· Identify and execute influencer partnerships
· Understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty industry
· Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
· Use tools such as Tribe Dynamics and Tagger for social tracking, database management, and reporting on brand and campaign KPIs for the global team
· Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
· Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
· Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies
Qualifications
Desired Skills and Experience
· Minimum 5 years of experience
- Extensive networks across social media talent to leverage on behalf of the brand
- Demonstrated knowledge of emerging talent and platforms to keep our brands relevant, relatable and aspirational with consumers
- Must possess excellent, persuasive communication skills
- Demonstrates collaborative and strategic thinking to deliver breakthrough, brand-building ideas
- Demonstrates agility and adaptability in rapidly evolving landscape
- Active engagement in online and social media
- Must be highly organized and have excellent time management and execution skills
· Must have experience in beauty, fashion or similar category
The anticipated base salary range for this position is $82,500 to $135,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: Americas-US-CA-Irvine
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2310068
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].
