Senior Social Media Manager

Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.

OUR BRAND AT KINSHIP

Kinship is unlocking a new world for you and your pet. Because, if you’re like us, your pet is your world. Our family of brands is continuously working to challenge preconceived notions, evolve our environments, and (re)build a universe that supports and centers on people and their pets—all with the power of Mars Petcare behind us. Like most families, we have different interests and expertise. But we all come together with a common purpose and love of pets—because they’re our kin too.

• The Wildest is the leading pet care and culture digital publication. We meet millennial pet parents where they’re at, delivering expert health advice, training tips, recipes, product reviews, and interviews with celeb dog and cat people. We also offer astrology content for cat lovers and city guides to dog-friendly happy hours—because, frankly, those are important too.
• Adopt a Pet is a platform that connects hopeful pet parents, shelters, rescues, and rehomers—all with the goal of helping people and pets find each other, by improving the adoption process for everyone involved.
• The Kin is a subscription-based app designed to make pet parenting actually easier—with features like 24/7 access to experts and curated content, personalized to both pets and their parents.
• PetExec is the world's leading tool for pet care businesses, helping teams of all sizes more efficiently manage their daycare, boarding, grooming, and training operations. So they can spend more time on pets.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

As a Senior Social Media Manager, you will develop organic content strategies that drive objectives across our social media channels. You are not only a social media marketing expert, but understand the broader connection between social community building / engagement and influencer / creator marketing. You view the digital ecosystem through a brand lens and can lead a team to shepherd short-term and long-term builds. You are on top of industry trends and have deep connections with platform partners and know how to get the most out of them. You are also highly analytical, and will be responsible for tracking KPIs, synthesizing data and reporting high-level insights to stakeholders.

You will be the company’s subject matter authority, and will help sculpt integrated social marketing plans that are driven by your proven knowledge and expertise. You will continue to proactively present forward-thinking strategies and work closely with teams to educate, brainstorm and collaborate on improved ways to build holistic marketing campaigns and initiatives 365.

Specific Responsibilities

• Develop a comprehensive, holistic cross-brand social content strategy that improves brand awareness, community engagement and conversions for three social platforms (The Wildest, Adopt a Pet, and The Kin app).
• Own audience insights efforts to inform and guide follower growth and engagement strategies
• Use social listening data, viral trends, competitor and customer insights, etc to shape each brand’s social content marketing strategy and provide regular reporting on results on a weekly, monthly and quarterly basis
• Pitch and work with content creators to produce social-first series to elevate and expand the brands’ social presences
• Build a sustainable video and social content pipeline alongside the creative team, including managing image vectors, updating licenses, maintaining legal trademarks, and making sure content follows attribution right guidelines
• Manage and mentor the Sr Social Manager, ensuring our unique brand tone & voice is a consistent narrative across social channels
• Work with the Influencer Consultant and Influencer Manager on a cross-brand creator strategy and budget
• Work with the performance marketing team and consulting agency on paid social assets

THE PRO WE’RE LOOKING FOR

Technical Skills

As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you’ll need these skills to knock it out of the dog park:

• 8+ years of experience in social media content strategy
• Experience managing a social media editor and/or content creators
• Proficiency with social media management tools (ideally Dash Hudson)
• Proficiency building strategy decks (Google Slides)
• Proficiency interpreting data and analytics to drive decision-making
• Possess a proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to managers / senior leadership
• Track record of thought leadership and breakthrough work within the social space
• Superior communication, presentation, and organizational skills
• The candidate must possess a strategic mindset, excellent project management skills, and strong proactivity and attention to detail.
• You love pets!

Leadership Competencies

• You Have Courage : a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
• You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
• You Value Difference : a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.

Compensation

The New York, New York base salary range for this position is $110,000 - $120,000 annually, commensurate with experience. Total compensation will include bonus incentives and benefits. Kinship provides Full Time Employees (Associates) benefits which may include health insurance, retirement plan benefits, eligibility for Mars discounts, unlimited paid time off and access to other benefit programs. Eligibility for Kinship benefits is determined under the terms of the applicable Kinship Benefits plan at a person's date of hire.

What You Can Expect From Us

• Opportunities to impact and grow the business on a day to day basis
• Dog-friendly workplaces
• Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
• Unlimited paid time off for Full-Time Employees
• Hybrid work environment
• Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)
• Discounts on pet products, services, nutrition and veterinary wellness plans
• An extensive onboarding program with a chance to meet leaders across our divisions

Disclaimer

Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note To Search Firms/Agencies

Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.