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Posted July 16, 2023
XREAL

Feel Goods

XREAL
Sunnyvale, CA, USA ⚠ [Archived] No Longer Accepting Applicants

XREAL is leading the Augmented Reality revolution and is the only company to have launched consumer AR glasses on a global scale. The best AR Glass seller on Amazon, and Augmented World Expo (AWE) 2023's “Best in Show". XREAL has been on a mission since 2017 to develop the next-generation human-computer interface. XREAL is devoted to making mixed reality available and readily accessible to all.

ABOUT THE ROLE

XREAL is seeking a talented and driven Influencer Marketing Manager to join our incredible MarCom Department globally. In this role, you will support our communications strategy and drive brand awareness and consideration.

You'll play a crucial part in generating engaging earned media and influencer content to attract more consumers/users and promote XREAL as the go-to AR device for unforgettable experiences. This is a rare and exciting opportunity to join us during a phase of extraordinary and rapid growth, where you will have the chance to shape our brand and make a significant impact on our mission of providing the world with access to incredible experiences.

RESPONSIBILITIES

  • Contribute to strategy creation and implementation of consumer PR and influencer marketing to activate the brand, including crafting engaging stories, creating briefs, negotiating contracts, and selecting the most suitable media outlets and influencers
  • Be the main representative for influencer and public relations efforts in the US, ensuring alignment with regional trends, preferences, and media landscape
  • Leverage PR and influencer marketing tactics to bring across the brand message and support brand campaign execution
  • Collaborate closely with the PR and Influencer Activations Lead to define clear objectives for activations, provide budget recommendations, and establish measurable KPIs
  • Take ownership of reporting and campaign analysis for ongoing evaluation and optimization of initiatives
  • Establish processes for leveraging influencer content on owned and paid social media platforms
  • Continuously refine testing methodologies to demonstrate the effectiveness of PR influencer marketing efforts in achieving company goals
  • Foster knowledge sharing across the organization, serving as the internal advisor on all brand influencer and public relations topics.

If you are interested in this job, please send your resume & portfolio to this email:

[email protected]

Join us in shaping the future of augmented reality and delivering extraordinary consumer experiences.