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Posted July 16, 2023
Crocs

HEYDUDE: Summer Social Ambassador

Crocs
Westwood, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Here at HEYDUDE , we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a “Hey Day!”

In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and standard process sharing across the two brands. We’ve experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That’s where you come in!

Interested in being our next Go-To? Check this out!

The Marketing Team has a fun summer short-term 10-week opportunity to join our team as a Social Media Specialist that will help DISCOVER, BUILD and INNOVATE our social presence to the forefront of culture, conversation, and influence.

Are you someone who loves to be plugged in, listen to social media, and spot trends? Do you love building influencer relationships and creating unique and compelling content? If you answered, YES, then we want you on our team of Go-To’s!

What You'll Do

  • Monitor & analyze social media platforms and social listening tools like Meltwater to track trending topics, mentions, keywords & hashtags
  • Create reports and presentations that communicate research findings and recommendations inclusive of HD influencer, organic, and paid metrics
  • Identify relevant quick to market prospects and create opportunities for HEYDUDE to engage or amplify
  • Conduct partner analysis, evaluation, and conceptualisation
  • Collect relevant UGC and insight for partner pitch decks
  • Monitor industry trends, and competitor analysis via WGSN & other tools
  • Assist with the coordination & execution of influencer campaigns and briefs
  • Research, identify, contact, & contract influencers across Micro/Nanos
  • Assist in negotiating terms, usage, and compensation with influencers & their teams
  • Monitor campaign performance and find ways to optimize
  • Find opportunities to organically seed influencers & celebrities, coordinate packaging, shipping, and tracking
  • Collaborate with cross-functional teams to ensure influencer integration across marketing efforts such as Paid, Social, WHS, Performance, & Digital. Identify additional needs
  • Create platform specific content with a focus on TikTok
  • Edit influencer and brand content to A/B test in paid, aligned to standard processes
  • Brainstorm innovative, thumb-stopping campaigns and content
  • Bring together and edit content that drives cultural relevance through a social first lens
  • Assist with initiatives for “Dudes in the wild” and assemble UGC style content for Always on Programs and various initiatives
  • Draft internal communications for updates & wins

WHAT YOU BRING TO THE TABLE

  • Currently pursuing a Bachelor's or Master's degree in Marketing, Business, or a related field
  • Confident, curious, and fluent in social platforms, especially TikTok
  • Must love and be an active creator on social platforms with a focus on TikTok
  • Strong understanding of influencer marketing and the talent within that vertical
  • Keenly attuned and has a passion for keeping a pulse on cultural and conversational trends across social, pop culture, and current events
  • Creative and conceptual thinking skills that can be applied to brief writing, content creation, and campaign ideation
  • Strong analytical skills and ability to interpret data
  • Excellent written and verbal communication skills
  • Interest in fashion, footwear, and lifestyle brands
  • Committed and hungry to roll up their sleeves and dive in
  • Outdoor enthusiasts or those engaged in college sports preferred

HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 

Title: Social Media Specialist

Job Level: Individual Contributor

Salary Range: $22 - $25/hour

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)