Social Media & Influencer Marketing Assistant

SUMMARY

We are seeking a creative and strategic Influencer Marketing Assistant to work with our Social Media Influencer Marketing Team helping drive awareness, engagement, and conversion across all social media platforms for our clinical skincare brands, including DERMA E and Think Sun Care. Successful candidates will possess an understanding of social media tactics and new trends and will be responsible for supporting, creating, and executing social and influencer marketing strategies in a fast-paced, high-volume environment. This position reports to the Director of Social Media + Influencer Marketing, supporting the strategies and direction of the VP.

This position is Hybrid 2 days in office, Part-Time 29 hours/week.

PRIMARY DUTIES

· Assist Social and Influencer Marketing team with all aspects of influencer campaign and strategy execution including planning, influencer identification and reach out, campaign briefing, content tracking, asset organization, content creation, content planning, and data reporting.

· Assist with content creation and social media calendar planning.

· Keep content and data tracking platforms organized and updated accurately.

· Be able to identify key influencer partners and tastemakers in the beauty space.

· Be able to source a large volume of credible influencers from TikTok, Instagram, and other social platforms for use in both paid and unpaid campaigns.

· Assist with any influencer events including planning, set up, and take down.

· Communicate with influencers in a professional on-brand tone.

· Assist Social + Influencer team with daily tasks, as needed.

· Work closely with our Social + Influencer Coordinators to organize SharePoint files.

· Assist in any IG/FB live classes, digital shopping events, or content shooting days.

· Help monitor social media metrics.

· Help coordinate the shipping and packing of any influencer box sends.

· Help research and stay on top of trends amongst competitors and aspirational brands.

· Assist with other misc. tasks in the social media department as needed.

REQUIREMENTS AND EXPERIENCE

· General understanding of marketing principles, new technologies and social media.

· Enthusiasm for skincare, the beauty industry, and brand marketing.

· Excellent verbal and written communication skills.

· Strong administrative and organizational skills with superb attention to detail.

· Ability to multi-task and handle numerous, ongoing projects simultaneously.

· Must be comfortable in front of a camera, appearing in photos, videos or going live on our social channel(s).

· Ability to film and edit short form videos for TikTok, Instagram, and YouTube.

· Ability to ideate on content creation briefs for influencers.

· Proficient with Microsoft Office suite.

· Comfortable in an evolving, fast-paced environment.

· Ability to work independently with minimal supervision.

· A positive, can-do attitude and problem-solving work ethic.

· Solid people skills with ability to support the efforts of all team members.

· Good photography skills and graphic design experience a plus.

· Knowledge of Sprout Social a bonus.