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Posted July 17, 2023

Head of Marketing

Sundae School
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Description

Sundae School, a Seoul and Los Angeles based streetwear & cannabis brand is looking for a detail oriented, experienced full stack marketer to head the team. Our mission is to globalize Cannab!s culture by providing highest quality goods and fits for the high-minded. We are looking for people who are:

  • Passionate about storytelling and hacking growth in a fast-paced industry of Fashion and Cannabis
  • Quantitive problem solvers that make decisions based on testing and experimenting
  • Out of box thinkers who want to disrupt the tried & true methods of E-commerce marketing

The ideal candidate will have a strong track record of creating innovative marketing strategies for apparel and fashion brands. They will be the main stakeholder for E-commerce revenue, and should be able to work seamlessly with cross-functional teams to drive consumer engagement, identify new opportunities, and implement cutting-edge marketing programs to maximize brand impressions and conversions.

This job reports directly to the CEO and is based in New York - with hybrid working schedule 3-4 office days / week.

Key Deliverables and Responsibilities:

  • Develop and execute Sundae School's marketing strategy in line with the company's vision and mission
  • Build and manage a high-performing marketing team capable of delivering campaigns that drive brand awareness and product demand.
  • Manage Sundae School's social media and influencer programs, identifying new partners and managing ongoing relationships.
  • Collaborate with team members and creatives to execute and launch campaigns
  • Create and maintain a marketing KPI dashboard to track growth and identify levers to accelerate growth
  • Establish, activate and manage an integrated omni-channel strategy across owned and earned channels (socials, influencer)
  • Set up marketing budgets, and generate monthly, quarterly, annual reports on digital efforts for brand performance
  • Create executive team reports for weekly status and performance reports with analytics, key learnings and potential opportunities for improving ROI
  • Manage 3rd party agencies involved for various marketing campaigns
  • Create a regular publishing schedule and promote content through social media advertising
  • Develop and expand community and/or influencer outreach efforts and collaborations
  • Develop strategies and processes to proactively capture happy, local customer online reviews
  • Communicate current trends to the fashion and cannabis department leads
  • Work closely with cross-functional teams to ensure successful execution of integrated marketing campaigns across all channels.

Requirements

  • Minimum 5+ years of experience in marketing, preferably in apparel and fashion.
  • Experience in developing and executing successful marketing campaigns across multiple channels, including social media, email marketing, and public relations.
  • Familiarity with the cannabis industry and the ability to navigate the legal restrictions and regulations around marketing in this industry.
  • Strong analytical skills with experience using data to evaluate marketing performance and optimize campaigns.
  • Excellent written and verbal communication skills, with the ability to develop compelling copy and content.
  • Strong leadership skills, with the ability to hire, train, develop, and manage a team.
  • Results-driven mindset with the ability to manage multiple priorities and work in a fast-paced environment.

Benefits

Health Insurance