Senior Digital Marketing Specialist (SEO/SEM/Affiliate Marketing)

Delta Munchies is a cumulative number of award-winning brands that have been cultivating cannabis for over 15 years and currently specialize in alternative cannabinoids, including vapes, edibles, and more.

Based out of Los Angeles, California, Delta Munchies thrives on the opportunity to push the industry forward by merging the rebellious, uplifting, and free-spirited nature of cannabis culture into a fun and approachable brand that bridges the gap between novices and connoisseurs alike.

Role

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist (SEO/SEM/Affiliate Marketing) to join our company as the first internal hire in this role! You will have the opportunity to shape and drive our SEO strategy, affiliate marketing initiatives, and paid advertising campaigns. As the first hire, there is room for high growth based on performance!

As a Senior Digital Marketing Specialist, you will play a critical role in developing and implementing our search engine optimization strategies with a strong focus on technical aspects. You will need to be both strategic and tactical, combining your expertise in SEO best practices and data analysis to drive organic growth and improve our online visibility.

Additionally, you will be responsible for managing and optimizing our affiliate marketing programs and overseeing our paid advertising initiatives to drive revenue and enhance our online presence.

This is a hybrid role although we will require daily in office presence initially while onboarding and becoming an expert in your role (with a more flexible/hybrid schedule thereafter).

What You Will Do

• Develop and execute comprehensive SEO strategies, conducting thorough keyword research, identifying target audience segments, and optimizing on-page and off-page elements for improved organic search rankings.
• Monitor and analyze SEO performance, tracking key metrics like organic traffic, keyword rankings, conversion rates, and backlink profile. Utilize analytics tools to identify trends, insights, and areas for improvement, providing regular reports and recommendations.
• Conduct website audits to identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed problems, ensuring optimal website performance and search engine visibility.
• Perform in-depth keyword research and optimization to identify high-potential keywords, optimizing website content, meta tags, headers, and on-page elements to improve keyword rankings and drive organic traffic.
• Collaborate with the team to optimize existing content and develop SEO-friendly content aligned with target keywords and audience, ensuring engaging, informative, and easily discoverable content.
• Stay updated on industry trends and competitor strategies, analyzing competitor websites and SEO tactics to identify gaps and develop strategies to stay ahead of competition.
• Develop and execute link building strategies, including guest blogging, influencer collaborations, partnerships, and affiliate marketing initiatives, to enhance website authority and drive referral traffic with high-quality backlinks.
• Develop and manage affiliate marketing programs, recruiting suitable partners/vendors, negotiating partnerships, providing marketing materials and support, and optimizing campaigns to maximize conversions.
• Plan and execute paid advertising campaigns, including SEM and PPC advertising, developing effective strategies to maximize ROI, drive targeted traffic, achieve campaign objectives, and manage budgets effectively.
• Manage the relationship with external marketing agency and other partners, including but not limited to, coordinating work and collaborating on strategy development, campaign execution, and performance analysis.
• Stay updated with SEO and paid advertising trends, keeping abreast of industry changes, algorithm updates, emerging SEO trends, and best practices in paid advertising.
• Other duties as assigned.

Who You Are

• Minimum 5 years of experience of developing and executing successful SEO and affiliate marketing strategies to drive organic and paid search success
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors
• Strong analytical skills and proficiency in using SEO/SEM/affiliate marketing tools, and analytics platforms
• Expert in Excel/Google Sheets
• Experience with website optimization, including on-page, technical, and mobile optimization
• Familiarity with HTML, CSS, JavaScript, and website development principles
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced startup environment
• Strong problem-solving skills and attention to detail
• Bachelor's degree in Marketing, Computer Science, or a related field (preferred)
• Experience in the cannabis/hemp industry is highly desired

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