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Posted July 17, 2023
Pilot Flying J

Social Media Content Creator

Pilot Flying J
Knoxville, TN, USA Content Creator

Company Description

Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.

Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.

Job Description

This role is responsible for sourcing and creating engaging content across all Pilot Company and Pilot Flying J social channels.

  • Create short form video content (15-60 second) to drive brand engagement
  • Identify trends and develop content for Reels and TikTok
  • Collaborate with internal teams to further develop content
  • Help maintain high standards of quality for brand voice and visual assets
  • Work closely with creative team
  • Copywriting for social posts
  • Source internal stories to feature on Pilot Company channels
  • Work with social media influencers to develop content concepts
  • Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
  • Ensure all activities are in compliance with rules, regulations, policies, and procedures
  • Complete other duties as assigned

Qualifications

  • Bachelor’s degree in marketing, advertising, journalism or other related field
  • At least 2 years experience as a content creator preferred

Specialized Knowledge

  • Proficiency with a range of Adobe Creative Products (Photoshop, Illustrator)
  • Knowledge in visual/video styling
  • Video and Photography experience
  • Knowledge of marketing campaign creation including creative and design
  • Understanding of brand, social media and digital marketing trends

Competencies

  • Excellent communication and presentation skills
  • Ability to work in a fast-paced, ever-changing environment
  • Ability to manage, develop and prioritize individual work plans
  • Professional presence and able to work in a collaborative team environment
  • Experience demonstrating strategic thinking for content planning
  • Organized and able to track and meet deadlines

Travel

  • Travel required less than ___%

Physical Requirements & Working Conditions

  • General office work requiring sitting or standing for long periods of time

Additional Information

All your information will be kept confidential according to EEO guidelines.