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Posted July 17, 2023
Procter & Gamble

Marketing Technologist

Procter & Gamble
Cincinnati, OH, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Marketing Technologist Will

  • Own the end-to-end planning and execution of consumer acquisition plans across all channels.
  • Responsible for bringing consumers to website through media buying, SEO optimization, and some knowledge of affiliate and influencer marketing.
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
  • Plan and successfully manage to channel budgets

Role Qualifications

  • B2C/ DTC (Direct-to-Consumer) Performance Marketing in a startup or growth hacking environment
  • Direct Buying experience across multiple channels
  • SEM, SEO, Social marketing experience critical; Content, Influencer, Email, Referral and Affiliate marketing experience preferred
  • Deep experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization
  • Analysis of campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
  • Expertise with Google Tag Manager, and/or experience with direct application of tagging
  • Experience in an Agile Testing and Development environment

Education Requirements

  • Google Analytics Certification
  • Meta Blueprint Certification

P&G’s freelancer opportunities are for project-based or other short-term engagements that require specialized skills. Successful candidates for freelancer opportunities will not be considered employees of The Procter & Gamble Company or any of its subsidiaries nor will candidates be eligible for employment benefits. Candidates looking for regular full-time employment opportunities should begin their search here: pgcareers.com.