Sr. Social Strategist

Who You Are:

We are looking for someone who lives and breathes social media, and loves all aspects of the content planning and ideation process. Everything from the strategic purpose of content, to the details of producing content that is perfectly in spec, and everything in between. This role requires someone who can go back and forth from the content big picture to the content details multiple times a day. The person in this role understands the importance of ecosystems, storytelling and how strong content has the power to position brands in the minds of consumers. This person is immersed in the latest social platform behaviors and trends (Meta, TikTok, Snapchat, Twitch, Reddit, LikedIn, YouTube, Twitter, Discord, etc) and stays up to date on the nuances of each channel.

We are looking for smart, engaging, self-starters who can bring social media expertise to a growing team, help define the future of the team, and who can think both strategically and creatively. You will be expected to take an active role in maintaining client relationships and be responsible for developing best in class social work, and partnering with business, creative, and production teams throughout the entire strategic and creative development process.

Your skills and experience:

• 5+ years experience in a relevant social media role, ideally in a strategic role (not just community management or social production) or client services on a social team.
• Background in social content strategy, organic, paid and earned / influence, a must
• Client-facing agency experience is a must; social strategy and implementation experience with major brands is highly desirable.
• Exceptional communication skills
• Experience with social listening tools and track record of applying listening insights to work
• Ability to independently manage multiple client initiatives and campaigns
• Comfort taking a lead role in the entire creative development process—from client intake, to brief development, creative development, production, and deployment
• Experience writing creative briefs, with a proven ability to surface insights, track back to brand positioning, define channels and formats for consideration, and nail the tactical details
• Experience developing campaign rollouts and ecosystems
• Understanding of the paid social media landscape

What You'll Do:

The Senior Social Strategist is a client facing role where you will own social strategy development and input on creative development of our brands' social presence from a campaign and always-on perspective (paid, owned, activation). Your responsibilities will include:

• Development of social campaign briefs, strategies, rollout and amplification plans
• Development of overarching influencer and partnership content amplification strategies
• Weekly social listening and media monitoring for creative signal spotting
• Developing learnings and takeaways for all types of social reports (monthly reports, campaign reports) and implementing learnings on an ongoing basis
• Developing paid social strategies for monthly calendars and campaigns, including selecting content to promote
• Development of always-on channel and content strategies for social platforms

What you know, are interested in or just keep an eye on:

• Best in class social activations, campaigns and memes
• Channel Planning, Ecosystem Design, Consumer Journeys
• Community management and engagement principles, with platform specificities in mind (some understanding of social media algorithms and key cultural uses)
• Paid social principles and opportunities (dark posting, amplification, Facebook and Google platforms, eye for CTAs and redirections when needed, etc.)
• Influencer marketing principles and opportunities
• When we meet please tell us about your fav subreddits, the best Twitter threads you've come across, what your TikTok FYP looks like, etc.

Who We Are:

TBWA\Chiat\Day Values

Our creative product is everyone's responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

Location:

Given the nature of our Strategy team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City.

The annual salary range for this role is $75,000 to $110,000 and may vary depending on the candidate's geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don't let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.