Influencer & Partnerships Marketing Specialist

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is America’s largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms.

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust and quality via 200+ regional sales and installation offices along with comprehensive field support offices in Las Vegas, New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee

Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.

Position Summary: The Influencer & Partnerships Marketing Specialist is the primary lead for influencer and partnerships marketing programs. This individual will drive innovation, share new ideas and identify better ways to engage new and existing customers across branded content development. The role will work in close collaboration with marketing discipline leads across marketing strategy, operations, omnichannel media, analytics and creative. This individual will be the primary point of contact for internal partners, agencies, studios, and talent. Our marketing organization is rapidly evolving and integrating new functions. This is an opportunity to build the influencer and partnerships marketing practice at Leaf Home.

Essential Duties and Responsibilities:

• Builds the structure of our Influencer and Partnerships Marketing practice
• Envisions, plans, and deploys influencer and partnership strategies within larger integrated marketing programs
• Contributes to plan development, budget allocation, opportunity vetting, talent selection, and business impact forecast, in partnership with agency
• Exhibits a strong understanding of how to move audiences from awareness to consideration to conversion across platforms.
• Demonstrates a solid understanding of the role of paid, owned and earned media in an integrated marketing plan and how branded content best fits into it.
• Accesses a broad network of talent, studios, production companies, digital publishers, creator groups and networks, to produce breakthrough storytelling
• Diligently explores opportunities for product integrations (film, TV, etc.) that will work to reinforce Leaf Home’s brand equities and increase cultural relevancy
• Translates and predicts trends to help shape current and future strategies
• Ability to give strategic direction to partners for organic, earned, or sponsored activity resulting in high-performing content.
• Strong Negotiation Ability to achieve highest and best value exchange between client and influencer.
• Build out and pitch strong content recommendations, with insights, big ideas, cultural proof points and compelling tactics and distribution
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• Bachelor’s Degree preferred, or equivalent combination of education, training, and experience
• 3+ years of relevant experience
• Understanding of paid/owned/earned social landscape
• Comfortable producing and overseeing a high volume of work, including presentations, briefs, and executive summaries
• Demonstrated success in writing clear briefs that inspire exceptional work
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality
• Hold oneself accountable and responsible while being self-driven in accomplishing goals
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

Travel Requirements:

• 10%-25% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional Hours May Be Required (Exempt Positions)

Physical Requirements

• Normal Office Environment
• Indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).