Senior Influencer Manager, Warcraft Arclight Rumble

Team Name

Community Development

Job Title

Senior Influencer Manager, Warcraft Arclight Rumble

Requisition ID

R021176

Job Description

Blizzard Entertainment seeks an expert Senior Influencer Manager to help build, launch and maintain a phenomenal influencer and creator program for our upcoming Warcraft Arclight Rumble mobile title.

As a key member of our Community Management team, they will provide a valuable point of contact at Blizzard for a wide variety of creators, including YouTubers, streamers, fansites, cosplayers, podcasters, and to orchestrate both launch and ongoing activity to capture the imaginations of communities globally.

The Senior Influencer Manager will be responsible for developing, executing, and supporting influencer marketing strategies for our Warcraft mobile and PC titles, working closely and collaboratively with global and regional communications, marketing, publishing, and public relations teams, as well as the game development teams. This role will be responsible for content creator relations, developer interaction, emergency communications, and reporting trends and popular discussion topics within the influencer space.

The Senior Influencer Manager should be friendly and relatable, and able to speak with influencers on a level playing field, while remaining focused and strategically driven toward finding and crafting mutually-beneficial opportunities and programs for Blizzard and creators.

The ideal candidate is someone with an intrinsic knowledge and understanding of current and ongoing trends within the content creator space, especially the mobile gaming market.

This candidate will have a solid familiarity with major content platforms such as Twitch and YouTube, and strong interpersonal skills that allow them to work closely and effectively with some of our most dedicated and influential players. The ability to operate quickly and effectively in a fast-paced environment is a requirement, as well as the ability to advocate for content creators' needs to collaborators at various levels of familiarity with the influencer market.

Location fixed:

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, California

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Responsibilities

• Develop global content creator strategy for Warcraft mobile and PC games and serve as the primary point of contact for internal and external partners
• Work closely with internal teams across PR, Community, Publishing, Digital Marketing and more to support effective global campaigns
• Develop effective influencer strategies and lead their execution through pre-launch, launch, and post-launch phases, as well as for major content pushes
• Work closely with influencers and content creators to ensure their support surrounding major announcements, launches, and key beats to ensure information and materials are accurately distributed
• Help build and grow a strong and diverse group of creators across numerous subject areas for the franchise
• Work with a team of fellow influencer relationship professionals that foster positive and healthy relationships with a diverse variety of content creators on multiple platforms
• Maintain constant visibility and understanding of new and ongoing trends within the influencer and content creator environment
• Lead discussions on influencer activations, and coordinate across different departments and regions within Blizzard Participate in discussions about overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities
• Build, arrange, and manage Blizzard's participation in creator-focused events, both virtual and in-person
• Compile detailed executive summaries on influencer coverage of Blizzard's upcoming Warcraft titles
• Travel domestically and internationally as required

Minimum Qualifications

• 5+ years of experience working professionally in the influencer/content creator field
• Demonstrated ability of multi-tasking, and thinking both strategically and creatively
• Shown experience working with developers and communicating complex concepts in an easily understood, player-friendly manner
• Proven experience and ability to confidently communicate about Blizzard products with the public
• Demonstrated ability and knowledge of video games and the influencer/content creator space
• Proven experience working with detailed materials and driven to prioritize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines
• Strong teammate, able to balance and blend the needs of various departments and team members, both internal and external, into effective strategies
• Able to work with other teams and subject areas to complement and support each other's plans and objectives
• A passion for gaming on mobile and PC
• Very organized with excellent time-management skills
• Crisis-management experience

Pluses

• Bachelor's degree in Public Relations, Marketing, Journalism, or equivalent work
• Experience working in a global, multicultural environment
• Experience working in the mobile game influencer/content creator space
• Experience in leading other influencer marketing professionals

Required Application Materials

• Resume
• Cover Letter which should include:
  • Why you are interested in working at Blizzard
• Examples of your favorite influencers or content creators
• Only submittals with Cover Letters will be considered

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

Subject To Eligibility Requirements, The Company Offers Comprehensive Benefits Including

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered.

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeverywo... the U.S., the standard base pay range for this role is $93,440.00 - $172,800.00 Annual. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.