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Posted July 21, 2023
Nori, Inc.

Head of Social Media & Community

Nori, Inc.
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Role Overview

The Head of Social Media & Community Role is designed for a driven and creative individual with experience building social and influencer strategies that are designed to increase platform engagement and drive brand loyalty. Our ideal candidate is a collaborative team member that enjoys working alongside others, but is eager to take on a real leadership role as it relates to spearheading new social media initiatives and acting as the third full-time hire of a fast-growth startup. Please apply by September 1st 2024.

Atop spearheading social media planning and execution, this role will be tasked with community-building initiatives such as organizing giveaways, spearheading co-branded campaigns and events, planning photoshoots, managing customer service inquiries, communicating with customers via Instagram Direct Messaging, etc.

Responsibilities

Social Media: Define and Execute a thoughtful strategy for a comprehensive, integrated social media and influencer marketing plan that drives tangible customer engagement and conversion.

  • Plan monthly social media calendars across all critical brand platforms, including Instagram, TikTok, Facebook, Twitter, and YouTube.
  • Ongoing static image and reel content creation to support both paid and organic acquisition efforts
  • Monthly coordination with UGC creators to support growing content funnel
  • Management of social media DM’s and responses/comments on organic posts and paid advertisements
  • Management and ongoing optimization of Gifting and Paid Influencer strategy
  • Organize quarterly photoshoots to support social media calendar

Community Management: Spearhead new Initiatives designed to foster brand loyalty as well as surprise and delight new customers

  • Present and begin outreach for new co branded partnerships across product lines with the goal of one co branded partnership every quarter
  • Handle Customer Service management through Gorgias platform
  • Define wholesale marketing strategies that bring customers into the stores of new wholesale partners to purchase Nori products
  • Work alongside CEO & COO to identify ways we can meet our customer IRL (ie: events, brand pop-ups/activations, customer loyalty dinners, etc.)

Role Requirements

  • Bachelor’s degree in Marketing, Communications or related field
  • Minimum of four years of social media and/or related digital marketing experience
  • Strong verbal, written, and interpersonal skills
  • Practiced content creation skills across platforms including Instagram, TikTok, Youtube, Canva, Figma, Photoshop, etc.
  • Ability to work in a fast-paced, deadline driven environment, while maintaining a positive attitude
  • A natural “people person,” skilled at building and nurturing relationships
  • Schedule of this position: Monday – Friday | Core business hours | Remote

Benefits

  • Benefits Overview:
    • Medical insurance
    • Unlimited Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)
    • Summer Fridays running from Memorial to Labor Day
    • Company discounts

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