Director of Marketing and Brand Strategy

Company Overview

Roar Social is reimagining social media for a new generation. Founded by visionary and accomplished technology leaders, our proprietary platform invents new ways for creators to engage and form deeper connections. Roar Social harnesses the power of Gen Z to help change the world — one tap at a time. This is a career-defining opportunity for you to reinvent social media. This is a unique chance to get in early at a startup that has ample funding, a great culture, and a product that will set in motion a brand-new era of social media.

Job Overview

Roar Social is looking for an experienced and creative Director of Marketing and Brand Strategy to play a critical role in launching and growing this cutting-edge, Gen Z-focused platform.

As Director of Marketing and Brand Strategy, you will be responsible for developing and executing multi-faceted content marketing campaigns that drive acquisition, engagement, and retention. You ideate and create content across multiple channels, direct and write specifically crafted copy across various customer touchpoints, and engage with social media influencers for collaboration opportunities, if relevant to the company. To be successful, you should have skills in team leadership, communication, time management, writing and editing, and advertising.

The ideal candidate is an expert in messaging, storytelling, growth and scaling, and is comfortable working with creative teams. You will help articulate Roar Social’s company vision through a multitude of relevant channels, while tracking and optimizing campaign performance. This person must be an excellent copywriter, adept at both marketing copy, as well as having a keen aesthetic eye.

Reporting to the Head of Marketing, you will be critical in executing our marketing strategy through cross-functional collaboration, leading all marketing and branding efforts, creating collateral from ideation, and managing vendor selection for relevant projects. We are looking for someone who is both a tactician and strategist, comfortable working in fast-paced environments, and have the ability to quickly and easily pivot from one project to another when priorities change.

If you are a driven and passionate individual with a knack for out-of-the-box thinking, are eager to roll up your sleeves to get the job done, have a keen eye in the social media landscape, and would like to help us in our pursuit to change the world, we’d love to hear from you.

We are open to this person working remotely from anywhere within the United States.

Stuff You’ll Work On

• Manage an ongoing content calendar, and craft and communicate brand voice, aesthetic, and mission on all social channels
• Develop the content marketing strategy and work closely with the creative team
• Ideate and create content across multiple social channels
• Direct and write specifically crafted copy across various customer touchpoints
• Own all aspects of video production, and ensure projects are prioritized and on budget
• Lead all aspects of virtual and in-person events & activations
• Engage with social media creator for collaboration opportunities
• Work closely with external and internal stakeholders to prepare assets for marketing campaigns
• Analyze and report on the ROI of each campaign
• Create the voice, look and image for Roar Social, and ensure that voice is broadcast across all our owned and paid channels
• Maintain brand standards and key differentiation points
• Continually liaise with the senior leadership team to solicit ideas from the company

Stuff You’ve Done

• 7+ years of experience in marketing, ideally within the technology and/or entertainment industries
• Undergraduate degree in marketing, business administration, communications or related field, or an equally (or more) compelling collection of life experience
• Experience developing and delivering GTM plans, working with cross-functional teams to design and execute product launches, feature updates and partnership integrations
• Able to develop and refine narrative structure, messaging, and copy for products and features
• A great attention to detail.
• A genuine interest in ideating and bringing a brand to life through creative work.
• Strong experience in a role where you can demonstrate examples of content strategies you created.
• A strong track record of successful content campaigns that have led to increased sales and growth.
• Great organizational skills and project management to ensure campaigns are delivered on time and within budget.
• Ability to thrive in a fast-paced startup environment, and comfortable leading and taking ownership of projects or teams
• Experience working with creative and PR agencies
• Proactive, self-motivated, detail-oriented, comfortable with ambiguity, and are eager to roll up your sleeves to get the job done
• Mobile app and/or B2C marketplace experience is a BIG plus
• Up-to-date with the latest marketing and social media trends
• Experience in design software and CRM tools is a plus – Adobe (Premiere, Photoshop), HubSpot, etc.
• Deep understanding of the creator economy and their audiences is a plus

Company Benefits

• Remote work environment
• Biweekly 4-Day work weeks
• Competitive base salary
• Annual target bonus
• Generous stock options
• 401(k) plan with company match
• Medical, dental, vision and life insurance
• Extra Mental Health Benefits
• 28 Days Off each year (includes PTO, Sick Days, Holidays)
• Monthly WFH stipend
• Virtual Happy Hours
• Culturally diverse, progressive atmosphere
• Quarterly in-person Offsites and team-building events
• Employee Referral Bonus Program
• Charity Matching and Volunteering Days

Base Salary: $95,000 - $140,000. At Roar Social, base pay is one part of our total compensation package. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on your skills, qualifications and experience.

Roar Social provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.