Marketing Communications Manager

Marketing Communications Manager

Company Overview:

We’re not your grandma’s jam brand, we’re GOOD GOOD, a no sugar added brand reimagining pantry staples, from jams to spreads to peanut butters. We are born in Iceland, made in the EU, and distributed globally. In the US you can find our products on the shelves at Walmart, H-E-B, Publix, Hannaford, Harris Teeter, Gelson’s, Pavilions, and more, and online at Amazon, Instacart, Walmart, and goodgoodbrand.com. Check us out on Instagram too @goodgoodbrand!

The Role:

We are seeking a motivated and resourceful Marketing Communications Manager to join our lively and growing remote-first team! As the Marketing Communications Manager, you will cultivate brand awareness by developing and implementing B2C communication tactics across platforms, (i.e., social, email & SMS, web content, press releases, and more).

Responsibilities:

1. Leadership

• Manage current team of 1-2 team members, delegating tasks and providing constructive feedback on work
• Collaborate effectively with other internal marketing managers to develop 360-degree marketing approach
• Regularly advocate for and report on performance of direct reports to executive team to ensure their success

1. Strategy Development & Execution

• Manage and execute outputs across B2C channels including social, email & SMS, web content, press releases, and more.
• Develop the existing personality and voice of the GOOD GOOD brand, ensuring all content is created with consistent messaging, grammar, and tone.
• Oversee day-to-day community management strategy across GOOD GOOD’s Facebook, Instagram, TikTok, Pinterest, LinkedIn and/or other accounts
• Strategize and collaborate on relevant high-level themes month-to-month to drive content creation to reach target audience and incite conversions

1. Content Development

• Create/curate and manage all organic content (images, web content, video, etc.)
• Oversee internal and external creation of content and marketing assets, such as social media posts/graphics, food and lifestyle photography/videography, and recipes
• Email: Generate relevant themes along with copy and imagery for email campaigns
• SMS: Generate content for SMS campaigns and contribute to content for SMS flows.
• Map out a comprehensive social media marketing plan in collaboration with Marketing and Sales teams; drive and improve strategies through A/B testing and analysis

1. Strategic Partnerships

• Develop and expand community and/or influencer outreach efforts, including organizing and participating in co-branded product giveaways, growing affiliate and ambassador programs, and executing UGC and paid influencer campaigns
• Manage GRIN platform, creating influencer campaigns, monitoring the ambassador and affiliate partners, and continuously scouting new talent
• Act as point of contact for UGC creators, influencers, and photographers to negotiate, provide art direction, and consistent brand guidelines for their content creation

1. Performance Reporting

• Monitor trends in social media tools, applications, channels, design and strategy
• Analyze GOOD GOOD’s campaigns, and translate data and observations into recommendations and plans for improving our social media profiles and content
• Monitor competitive benchmarks and best practices for measuring the effectiveness of social media initiatives
• Collaborate with Data team on social media dashboard, giving insight into key metrics and KPIs.
• Compile reports for management showing results (ROI)

Who You Are:

• You have an entrepreneurial mindset and a penchant for start-up environments
• You are excited by the food and beverage, CPG, and wellness landscapes and have an intuitive understanding of how they all connect
• You are an experienced digital marketer who understands the importance of a 360-degree marketing approach
• You excel in copywriting and possess an aesthetic sensibility that allows you to communicate your creative ideas and provide feedback to other team members
• You are collaborative and never scared to speak your mind in a respectful and constructive way
• You are an expert at prioritization and can regularly juggle various tasks at once
• You are a natural leader with exceptional communication skills and desire to nurture a thriving team

Skills & Requirements:

• Bachelor's degree in marketing, communications, or a related field and 4+ years' experience in a similar role
• Proven experience in digital marketing (social, email, content creation, etc.), preferably within a similar industry or niche.
• Strong copywriting and design sensibility skills
• Strong understanding of social media platforms, influencer trends, digital marketing best practices.
• Excellent communication and relationship-building skills.
• Strong project management and organizational skills with the ability to multitask and meet deadlines.
• Proficient in data analysis and reporting tools.
• Familiarity with social media analytics platforms.
• Ability to work independently and as part of a team.
• 10% - 20% travel required

What We Bring to the Table:

• 100% Remote Role
• Competitive salary
• 20-days PTO plus Federal Holidays
• 401(k) plan
• Health insurance stipend
• Company-provided home office gear (laptop, monitor, headset, etc.)
• Annual retreat