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Posted July 25, 2023
Studio McGee

Influencer and Affiliate Marketing Manager

Studio McGee
Draper, UT, USA ⚠ [Archived] No Longer Accepting Applicants

Who we are:

We believe that home is a place to surround yourself with the people and things you love. We believe that there is beauty to be found in the mundane and the magnificent. We are prolific creatives with kind hearts and a strong work ethic. We make life beautiful. We make it beautiful when we create with vision, purpose, and tact. We make it beautiful when we find light and energy as a team. We make it beautiful when we inspire those around us to find good moments in the everyday.

Overview:

We are seeking an Affiliate and Influencer Marketing Coordinator to support our marketing strategies for Studio McGee, Inc. You will be responsible for managing affiliate programs, developing relationships with influencers, coordinating campaigns, and tracking performance. Key responsibilities include recruiting affiliates, negotiating partnerships, managing influencer contracts, tracking metrics, and optimizing marketing efforts. The ideal candidate has a strong marketing background, excellent communication skills, and the ability to work collaboratively.

Responsibilities:

  • Develop and execute campaigns and partnerships with content creators and influencers.
  • Manage day-to-day affiliate marketing activities with partners/networks to meet channel KPIs and customer acquisition goals.
  • Responsible for creative assets and providing key activation dates to our publishers.
  • Own communication of business priorities & updates, promotional calendar & updates with affiliate and influencer partners.
  • Pinpoint new media opportunities by actively keep a pulse on emerging influencers, networks, and trends
  • Continually monitor and analyze influencer and affiliate channel performance, leveraging data to adjust strategies to reach business goals and core channel KPIs.
  • Author monthly channel reports to share back with internal stakeholders.
  • Establish and maintain regular communication between the brand and paid partners.
  • Collaborate with merchandising, brand marketing, and creative teams on weekly, monthly, and quarterly priorities, and translate into actionable marketing plans
  • Oversees, forecasts, and manages the spend across the whole paid partner program (affiliate and influencer).
  • Support operational planning for gifting, events, and other team-wide initiatives to foster brand love from Studio McGee, Inc.'s influencer community
  • Take our affiliate and influencer program to the next level through cross functional partnership across the organization
  • Act as a liaison between McGee & Co. and PR and influencers by developing go-to-market communication for launch and promotions.

Qualifications:

  • Bachelor's degree in marketing or related field (or equivalent experience).
  • Experience in affiliate or influencer marketing.
  • Familiarity with marketing tools and platforms.
  • Grin, DashHudson, and Rakuten preferred.
  • Strong communication and analytical skills.
  • Ability to manage multiple projects.
  • Knowledge of digital and brand marketing trends

Job Type: Full-time

Benefits:

  • Medical
  • Dental
  • Vision
  • PTO
  • 401k
  • Quarterly Bonuses

McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.