Marketing Specialist (Jack Wolfskin)

For almost 40 years, our name and pawprint have been a symbol of our trailblazing spirit and regard for nature—a reference to the independent, free wolves that roam the wilderness in Jack London’s novel The Call of the Wild. Since 1981, we’ve been leading the pack with our innovative, eco-conscious technologies, commitment to social responsibility, and forward-thinking designs. Today, it remains our mission to create on-trend, enduring gear and clothing so all can experience the benefits of the outdoors. If you haven’t seen our pawprint before, it’s because we just made our newest den in North America. We’ll see you in the wild—wherever that is for you.

We're outdoor - what about you? We're looking for spirited individuals who are ready to go that extra mile...

Job Overview

The Marketing Specialist will play a critical role in shaping and driving Jack Wolfskin’s marketing executions to deliver activations across both digital and physical spaces. You’ll tell the Jack Wolfskin brand, and product stories in an engaging, powerful way, as well as help manage and push executions forward while monitoring KPIs. Combine your passion for brand storytelling with your writing, ideation, and channel distribution strengths into a unique, rewarding role. You are creative, meticulous, and motivated to build brand awareness. And yet you can examine data to find and recommend the best path forward.

Roles And Responsibilities

• Partner with Marketing Manager to develop, enhance, and execute influencer and brand partnership programs
• Support the PR team and programs, including affiliate marketing (in conjunction with the eCommerce Manager)
• Manage product placement and seeding for all brand activations
• Support the development and execution of experiential events
• Create social media content for global social channels that drives engagement and purchase intent
• Analyze metrics around brand and consumer to deliver insights and benchmarks for our channels and program performance
• Stay current with brand, digital, social, and consumer trends to make recommendations that make Jack Wolfskin more relevant to potential consumers
• Be the eyes and ears of our brand, listening to what our audience has to say
• Willing to be nimble and take on additional duties as needed

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Highly proficient in Microsoft Office Suite
• Ability to analyze data and develop insights to create and optimize marketing tactics
• Ability to work independently and demonstrate a self-motivated approach to achieving objectives and deliver high-quality work
• Ability to work within a matrix organization and environment
• Ability to manage multiple projects simultaneously
• Demonstrated resourceful, innovative, and enthusiastic attitude about all things brand marketing
• Strong communication and decision-making skills
• Strong organization, attention to detail and follow-up skills
• Highly motivated self-starter, who can comply with numerous deadlines and evolving priorities
• Passion for the outdoor industry

Education And Experience

• Bachelor’s Degree in Business, Marketing or related field
• Minimum 3 years’ experience in a purposeful, consumer-facing product or brand marketing role
• Outdoor industry experience or knowledge preferred

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.