PR & Social Media Supervisor

Planit is a full-service agency that makes brands more compelling through undeniable science, great creative, and award-winning consumer experiences.

The PR & Social Media Supervisor is responsible for developing and leading client PR and influencer plans and serving as the point of contact for strategic client direction. The PR Supervisor additionally manages the work of junior level team members and provides guidance and direction.

ESSENTIAL FUNCTIONS

• Supervises the development of PR & influencer strategies that support the client’s business—demonstrating an understanding of their key issues, goals, competitive situation and industry trends.
• Earns and keeps each client’s respect and confidence as a trusted advisor, bringing value to their business through a strong commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions.
• Develops and supervises the development of press materials, influencer briefs, written content (blog posts, articles, etc.), media briefs, and other materials, making strategic recommendations on creative and written content.
• Supervises and manages the agency’s day-to-day relationships with key PR and influencer client contacts.
• Makes strategic recommendations and plans that integrate PR and influencer activities into larger marketing campaigns to support business objectives and collaborate with other cross-functional departments.
• Supports the development of new business proposals as needed.
• Leads client projects; successfully focuses the efforts of agency staff, so they are completed as proposed—on-time, within budget and with minimum disruption to daily activity of client or agency
• Anticipates potential relationship or expectation issues, advising the appropriate Account Director, Department Head and/or Agency Management in time for the agency to respond proactively

TASKS

• Reviews all content for adherence to best practices, as well as brand standards, voice and tone
• On projects, ensures thorough, accurate and consistent work to clients reflective of the agency’s quality standards
• Provides clear, thoroughly written direction to agency team members, and contributes to the development of strategic documents, presentations, pitch angles, bylines, press releases, etc.
• Develops and executes proactive media relations programming (launches, creative campaigns, media calendars, rapid response, etc.)
• Develops and executes impactful influencer campaigns, which support the client’s business and marketing objectives
• Mentors and supports junior staff with an emphasis on employee growth and retention: effectively assigns, delegates, and monitors work
• Other duties as assigned

QUALIFICATIONS

• Has reached a senior public relations level or above with 6-10+ years of experience
• 6+ years of experience within an advertising agency or comparable experience preferred
• Minimum of a bachelor’s degree in public relations, marketing, communications or related field
• Strong interpersonal skills to foster optimal team relationships
• Must have proven experience in media relations (local & national), and have worked with commonly used software programs, including Google Suite, research & tracking tools (Cision), and agency presentation systems & equipment
• Proven experience working with influencers, including vetting, negotiating, contracting, and reporting on influencer campaigns
• Excellent communication skills, both written* and verbal
• Detail oriented with strong problem-solving skills
• Experience in influencer marketing a plus
• Ability to work occasionally after-hours, as expected in the 24/7 PR news cycle
• Ability to occasionally travel domestically during the work week (10% or less)

*Writing sample must be submitted with your application. Show us what you got!

Apply here and include it with your resume, or visit www.planitagency.com/jobs.