Senior Associate, Influencer Activation

Overview

We are seeking a Senior Influencer Activation Associate to join our influencer team whose primary role will be to work on influencer marketing campaigns for a handful of our great clients. This role will work directly with the Associate Director of Influencer Activation within EssenceMediacom’s Creative Futures Social Team.

This role will support the Associate Director & Manager in developing and activating a robust, always-on social influencer content marketing strategy. You will be key in developing influencer solutions across client goals, including performance-based objectives.

You will have the opportunity to work on exciting brands like Coca-Cola and more! We are a tight-knit team, love to have fun and take pride in our award-nominated campaigns. You are welcome to see some examples of our work that hopefully you will help us run in the future!

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In this role you will

• Support the development of influencer and content marketing recommendations that are designed for each unique client objective and focused on critical client KPIs
• Research, identify, negotiate and manage candidates for client influencer campaigns
• Curating influencer rosters that meet target audience demographics using our influencer toolbox
• Assist client communication regarding campaign execution, serving as a support project manager for influencer & content partnerships, ensuring all parties are accountable for meeting deadlines and delivering within approved plan parameters
• Support influencer/agent communications for assigned campaigns, including negotiations, and contracting
• Foster long-lasting, positive, and authentic relationships with our influencer partners
• Own and lead all campaign trackers (project timeline and content trackers)
• Collaborate and learn from creative teams & paid social amplification teams to optimize influencer campaigns
• Assist Manager in the content creation process, including providing clear input on key deliverables such as influencer briefs, and a strong creative point of view on final deliverables, including rough cuts and final assets
• Contribute ideas towards campaign strategy and content ideas for influencers to execute
• Support writing client presentations, briefs, pitches, and POVs
• Support Social Analysts during campaign reporting

To be successful you possess

• Excellent project management skills
• Effective and quick communication skills, specifically over email
• Demonstrate a strong understanding of the influencer marketing space
• Experience reviewing contracts and negotiating compensation with agents/talent
• Detail-oriented, specifically if product shipping is involved
• Collaborative in nature and confident stepping up in meetings
• Comfortable leading client conversations and proving best practice POVs

Your Qualifications

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
• Experience handling influencer marketing projects
• 1+ years of agency experience and/or influencer/social activation experience
• Experience in launching influencer partnerships, the media partner landscape, and digital strategy

About EssenceMediaCom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wel... for more details.

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