Associate Director, Influencer Activation

Summary

We are seeking an Associate Director to join EssenceMediacom’s Creative Futures' Influencer Activation team. This role will work directly with the Director of Influencer Activation and lead a small team of Managers and Associates. This role will lead in developing and activating a robust and always-on social influencer content marketing strategy. You will play a key role in developing influencer solutions across a range of client goals, including performance-based objectives.

You will have the opportunity to work on exciting brands like Coca-Cola and more! We are a tight-knit team, love to have fun and take pride in our award-nominated campaigns. You are welcome to see some examples of our work that hopefully you will help us run in the future!

Creative Futures is a new kind of creative activation shop, at the intersection of brand, performance, and emerging media. We collaborate with brands who want to innovate and produce breakthrough campaigns that earn attention and inspire action, providing brand & content strategy, full-service creative production, influencer marketing, consumer engagement and dynamic creative.

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In this role you will

• Develop influencer marketing strategies and content recommendations for assigned accounts that are designed for each unique objective and client KPIs
• Create influencer search criteria’s and research parameters based on client briefs while also identifying, negotiating and manage talent for client influencer campaigns with junior staff
• Co-curate influencer rosters with direct report that meet target audience demographics using our influencer toolbox
• Oversee client communication for assigned accounts regarding campaign execution, serving as project lead for influencer & content partnerships
• Support Managers with influencer/agent communications for assigned campaigns, including negotiations, contracting and legal review
• Foster long-lasting, positive, and authentic relationships with our influencer partners
• Maintain all campaign trackers (project timeline and content trackers)
• Lead client-reporting communications and develop regular reporting cadances
• Collaborate with creative teams & support paid social amplification teams to optimize influencer campaigns
• Supervise direct reports managing content creation process, including providing clear input on key deliverables such as influencer briefs, and a strong creative point of view on final deliverables, including rough cuts and final assets
• Write and present client presentations, briefs, pitches, and POVs
• Support Social Analysts during campaign reporting
• Develop junior team member’s foundational understanding of influencer/ content marketing and client services

To be successful you possess

• Excellent project management skills
• Comfortable developing influencer strategies and presenting to client senior leadership
• Effective and quick communication skills, specifically over email
• Demonstrate a strong understanding of the influencer marketing space
• Experience reviewing contracts and negotiating compensation with agents/talent
• Detail-oriented, specifically if product shipping is involved
• Collaborative in nature and confident stepping up in meetings
• Comfortable leading client conversations and proving best practice POVs

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
• Minimum 3+ years of experience handling influencer marketing projects
• 4-6+ years of agency experience and/or influencer/social activation experience
• Experience in launching influencer partnerships, the media partner landscape, and digital strategy

About EssenceMediaCom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wel... for more details.

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