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Posted July 26, 2023
The Snow Agency

UGC Creator Strategist

The Snow Agency
Orlando, FL, USA ⚠ [Archived] No Longer Accepting Applicants

UGC CREATOR STRATEGIST

About The Job

As a UGC Creator Strategist at our digital marketing agency, you will play a crucial role in leveraging the power of user-generated content to drive brand engagement, amplify reach, and foster authentic connections between our clients and their target audience. You will be responsible for designing and executing UGC strategies that harness the creativity and enthusiasm of users across various digital platforms. By collaborating closely with cross-functional teams, you will help shape compelling campaigns that incorporate user-generated content, resulting in enhanced brand visibility and meaningful customer experiences.

Responsibilities

  • Develop UGC Strategies: Create and implement innovative UGC strategies aligned with clients' objectives, identifying opportunities to leverage user-generated content for brand promotion, customer advocacy, and engagement.
  • Campaign Planning: Collaborate with internal teams, including account managers, content creators, and social media specialists, to incorporate user-generated content into marketing campaigns. Ensure UGC aligns with campaign themes, target audience, and brand guidelines.
  • UGC Acquisition: Implement techniques to encourage and collect user-generated content, such as user contests, branded hashtags, interactive campaigns, and community engagement initiatives.
  • Content Curation and Moderation: Curate and manage a repository of high-quality user-generated content, ensuring it aligns with brand values, legal requirements, and quality standards. Develop moderation guidelines and monitor UGC submissions for appropriateness.
  • Performance Analysis: Track and analyze the performance of UGC campaigns and initiatives, measuring key metrics such as engagement rates, reach, conversion, and sentiment analysis. Provide insights and recommendations to optimize UGC strategies based on data-driven findings.
  • Collaboration and Client Management: Work closely with clients to understand their brand voice, values, and target audience. Collaborate with client teams to align UGC strategies with their marketing objectives and provide regular updates on campaign progress.

Qualifications

  • Bachelor's degree in marketing, communications, or a related field.
  • 1-3 years of experience in digital marketing, content strategy, or social media management.
  • In-depth knowledge of user-generated content trends, best practices, and emerging platforms.
  • Strong understanding of social media platforms, content distribution, and engagement mechanics.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and clients.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Creative thinking and the ability to conceptualize engaging UGC campaigns.
  • Familiarity with content management systems, social media monitoring tools, and analytics platforms.

About Us:

Avenue Z is an agency network dedicated to building and growing mission-led brands. Driven by the industry’s most passionate digital marketing and public relations professionals, Avenue Z delivers precise, measurable impact across fast-growing verticals including fin-tech, venture capital, private equity, health-tech, DTC, Web3, and more.

About Our Network

The Avenue Z Network is comprised of three best-in-class digital media, PR, and technology agencies, including:

Compensation

  • Job Type: Full-time Employee
  • Annual Salary: $50,000-$60,000/Year

Benefits

  • Located in Heart of Downtown Orlando
  • 24/7 Parking Pass
  • Medical, Vision and Dental Plans
  • 401(k) Plan + Employer Match
  • Unlimited PTO
  • Flexible Working Hours
  • Hybrid & Collaborative Environment
  • Company-Wide & Team Events

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