Assistant digital marketing manager

CLIO Cosmetic USA seeks an energetic Assistant Digital Marketing Manager with an entrepreneurial spirit to thrive in a startup environment. We are looking for someone who has strong communication skills (both written and verbal), is hyper-organized, and can effectively manage multiple projects at a time. The ideal candidate is passionate about beauty and influencer marketing/social media trends. The person must be solution-oriented and flexible, quickly pivoting based on brand needs.

Responsibilities

Influencer Marketing

[Paid Collaborations]

• Identify and evaluate potential partners based on several factors: campaign, engagement, audience demographic, and brand fit.
• Manage day-to-day communication with talent agents/influencers from start to finish to ensure they are meeting deadlines to provide campaign deliverables, following contract requirements and campaign briefs to create high-quality content for our brands.
• Work closely with the Manager to negotiate campaign details (rates, deliverables, and timelines) and draft contracts & campaign briefs.
• Process product sample orders for influencers to test and feature on time.
• Own and manage influencer campaign tracker (logging campaign details, partner posts, follower counts, etc.)
• Manage invoices by checking for details before submitting them for payment to close out campaigns.
• Report monthly to keep track of campaign analytics and notable content.
• Help develop and implement creative strategies to improve our influencer program continuously; share content ideas and inspiration with influencers to optimize the quality of posts.
• Own the creator content organization and distribution process; work with our agencies/freelancers/part-timers to ensure all content is fully utilized.

[Influencer Relationship Management & Quarterly Gifting Campaigns]

• Constantly discover new influencers to gift.
• Brainstorm themes for quarterly gifting mailers.
• Partner with graphic designers and agencies to oversee the development of the branded collaterals and merch as part of the mailer.
• Manage day-to-day communications with talent agents/influencers to arrange PR mailers.
• Manage sample inventory to ensure PR closets & warehouses are fully stocked and organized.

Social Media

• Stay on top of relevant social media platforms, trends, and competitor activity.
• Work closely with our agencies & part-timers to collaborate on monthly content ideas.
• Organize monthly delivery of assets from HQ and share them with our partners.
• Put together creative briefs and manage monthly graphics projects with freelance graphic designers.

Qualifications

• 2+ years of beauty influencer marketing, talent relations, PR, and/or marketing experience preferred.
• Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (TikTok, Instagram, YouTube, Twitter, etc.)
• Ability to troubleshoot and be flexible in a fast-paced, multi-tasking environment with numerous deadlines
• Detail-oriented and highly organized
• Excellent verbal, interpersonal, and written communication skills
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Reporting

• Own and manage weekly and monthly reports to keep track of notable content and team KPIs