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Posted July 27, 2023
Perdue Farms

Marketing Manager - Brand Communications and Partnership

Perdue Farms
Santa Monica, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

We are looking for a Marketing Manager who will be responsible for leading the brand communications strategy and implementation to continually enhance the Full Moon and Spot Farms brand image; increasing brand awareness, consideration, and sales through social media, PR, relationship marketing, and partnerships.

Principal And Essential Duties & Responsibilities

  • Brand Partnerships: Recruit and nurture long-term relationships with top-rated pet brands in adjacent market segments (i.e. leashes, dog beds, pet clothing, etc) in order to grow the Full Moon/Spot Farms community and position our brands as a part of millennial lifestyle & culture.
  • Field Marketing: Plan and oversee field marketing activations designed to build grassroots brand awareness and drive product trial. This could include in-store sampling, dog park pop-ups, or any other field activation you can dream up.
  • Community & Content Management: Build and foster a community of brand enthusiasts, serving as the voice of our brand in social channels and subscriber email. Working in tandem with a social media agency, responsible for the content strategy and brand expression on all social media channels (Facebook, Instagram, Twitter, and TikTok).
  • Brand Ambassador Building: Build a full-funnel brand ambassador strategy designed to build awareness, garner brand credibility, and drive product sales with our target consumer on social media. Identify, recruit, and manage influencer talent in alignment with key tentpole marketing campaigns to optimize brand awareness. Build an ambassador program that utilizes brand advocates on social media to drive online sales.
  • Media Relations: Directly oversee day-to-day management of media relations, in conjunction with the brand PR agency. This includes: 1) proactive planning of media outreach around key launches and cultural holidays (i.e. Pet Appreciation Month, etc.) 2) review of press releases and media pitches, 3) guidance and execution of media/influencer seeding kits and mailers (Note: requires working with operations to keep the office stocked with product and shipping out kits and mailers when necessary).
  • Marketing Material Creation: With a graphic designer, manage the creation of all brand collateral to support the brand partnerships and communications channels (i.e. seeding kits, mailers, inserts, etc).

Education And Experience Requirements

Bachelor’s degree or equivalent related work experience in Business Administration, Marketing, Advertising, or Communications plus 3-5 years related work experience. Consumer packaged product experience. Experience managing external agency partners in PR and/or social media. Strong written and verbal communication skills.

Experience Preferred

MBA a plus. Consumer packaged product experience with emphasis in food or pet categories is preferred.

Environmental Factors And Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.