Social Media Content Strategist

USD $59,000.00/Yr. - USD $70,000.00/Yr.

The Job in a Nutshell

The Senior Social Media Content Strategist position at Natural Grocers will develop and execute all social initiatives under the direction of the Social Media Director. Primary role includes content creation, social media video creation, new customer acquisition, brainstorming, reporting & analytics, influencer marketing and more.

Main Ingredients

• Develop fresh content ideas and manage the social media content calendar for digital channels including Instagram, Facebook, TikTok, Threads, Twitter, Pinterest and YouTube.
• Hands-on experience leading the content creation process for social media videos, including creating shot lists, video scripts and attending photo shoots.
• Attend brainstorming meetings and collaborate with other internal teams to ensure messaging alignment.
• Build a monthly social media aesthetic that complements our online and offline branding.
• Work with influencer partners, including ongoing coordination, building a content plan that hits on key sales and campaigns, managing timelines to ensure on-time deliverables, and measuring effectiveness.
• Identify opportunities to grow our social media following and expand reach by building and leveraging relationships with influencers and partners and creating strategies that showcase our content to new audiences.
• Social media aficionado; stays up to date on the latest social media trends, what’s going viral, new features and new platforms – providing suggestions for opportunities.
• Analyze social media performance in Sprinklr and build a monthly report with key takeaways and opportunities.
• Bonus points for experience in digital advertising on social media and search.
• Supports other social media projects as needed.

Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.

Recipe for Success

• Bachelor’s degree and minimum of 3 years of experience in digital marketing.
• Experience creating effective content for social media brand pages including Instagram, Facebook, TikTok, Twitter, Pinterest and YouTube.
• Excellent writing and grammar skills and a strong attention to detail.
• Experience with Microsoft Office products and social media channels (Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok).
• Able to work effectively with daily, weekly and monthly timelines.
• Time management skills.

This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to him/her by their Manager and/or other corporate managers that may not be listed in this job description.

Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future

All Crew Members

• Birthday Bonus Pay
• Vitamin Bucks (up to $2,080 earned as store credit annually)
• Holiday Pay for 5 Holidays – Stores Closed
• Paid Time Off (sick days and vacation) that Increases with Tenure
• Paid Nutrition Education
• good4u Crew Member Discount
• {N}power Program (customer appreciation and rewards program)
• Regular, Scheduled Pay Increases
• Advancement Opportunities and Career Development
• Health and Wellness Program
• Employee Assistance Program (EAP)
• Employee Referral Program

Full-Time Crew Members (30+ hours/week)

• Medical, Dental and Vision Insurance
• Paid Parental Leave
• Paid Medical Leave (through company paid short-term disability insurance)
• Company Paid Short-Term Disability Insurance
• Company Paid Life Insurance
• Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance
• Retirement Savings Plan (401k) with discretionary Company Match
• Healthcare and Dependent Care Flexible Spending Account (FSA)
• Health Savings Account (HSA) with Company Match

Diversity Statement

At the heart of Natural Grocers' commitment to our community and crew is this belief All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.

At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.

Physical and Environmental Demands

N = Never

O = Occasional; 1-33% of time

F = Frequent; 34-66% of time

C = Constant; 67-100% of time

Physical Requirements

• Must have the ability to frequently lift or carry up to 20 lbs.
• Must have the ability to occasionally push or pull up to 15 lbs.
• Must have the ability to occasionally drive automatic vehicle.
• Must be able to constantly use mouse and must be able to frequently use of data entry.
• Must be able to constantly sit, and occasionally walk, stand, use fine motor manipulations, grip, squat, kneel, bend, twist, turn, crawl, climb, reach above chest, and reach outward for the duration of the work shift.

Environmental Requirements

• Must be able to work occasionally with outside, cold, heat, wet, humid, noise, sharp tools/equipment, contact stress, dust, fumes vibration and congested worksite.