HEYDUDE: Influencer Specialist

Here at HEYDUDE, we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a “Hey Day!” In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and best practice sharing across the two brands. We’ve experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That’s where you come in!

Interested in being our next Go-To? Check this out!

The Influencer Marketing Specialist will play a key role in implementing our Influencer Marketing Program. Influencer Marketing is a key lever for HEYDUDE wherein identifying the right influencers and cultivating authentic storylines is the goal. You bring deep understanding of the social/digital world, specifically Tiktok and how influencers drive authentic, entertaining breakthrough. In this role, you will apply experience in working with influencers and using the digital world to identify and coordinate the content generation from Influencers. In partnership with the Influencer teammates, you help to bring to life Influencer strategy, identification, brief writing and execution of creative assets. You would help to lead, with a keen eye, the execution of influencer programs that drive awareness and brand identity. You will be a key driver helping to source and evaluate influencer and seeding opportunities. When it comes to tempo and attitude, you thrive in a fast-paced, daring environment, you love to roll up your sleeves and dive in, and truly believe that no task is too daunting nor too small. If this catches your eye, fuels your creativity, and ignites an “I got this!” reaction, then throw your hat in the ring and let’s go…

What You’ll Do

• Collaborate, with the team, on influencer strategy, identification, evaluation, and selection.
• Take a key role in leading agencies, completing briefs, influencer choices, content development and insertion into media amplification efforts.
• Assist in the oversight, administration and execution to attain influencer content. Including:
• Supporting the coordination of all seeding and influencer product inventory.
• Establish data monitoring, trackers and company shareout of influencer work, progress and effectiveness.
• Work with the media team to identify asset placement by ensuring content developed per media inventory spec.
• Assist the Quick-To-Market execution of culturally and consumer driven timely heat moments. i.e., when something pops in culture, you are ideating and implementing ways for the brand to take advantage, with speed.
• Stay close to culture and the digital world to find opportunities to organically seed influencers & talent.
• Flex your highly developed and experience-based understanding of the tenets of marketing as well as brand comms strategy and goals to assist in the delivery of effective, quality content that follows social media guidelines and is consistent across digital/social media channels.
• Deliver content that meets metric goals and know how to assess insights, learn and adjust as vital to continually improve.
• Establish and continuously update tracking mechanisms supporting influencer connections, content, results and findings.
• Ensure on-time and on-budget delivery of quality assets (on brief, build for the channel, break through and drive engagement, impressions.)

What You Bring To The Table

• BS or BA in business, marketing or related field, MBA is nice to have.
• At least 2 to 4 years of distinct experience in Digital/Social Marketing and management of Influencer Marketing tactics.
• Digital/Social media breadth and depth in personal and work life.
• Interest in/experience with or in lifestyle brands: footwear, outdoor, fashion.
• Exceptional organizational and communication skills
• Teammate, collaborator and culture contributor.
• Unparalleled work ethic, and commitment to getting things done.
• Capable of handling sophisticated situations in a changing environment
• Strong communication abilities both written and verbal; ability to communicate including international acuity with all levels of seniority successfully and professionally.
• Ability to take initiative, work independently and prioritize tasks; strong resourcefulness and problem-solving skills.
• Creative and idea generator with an eye toward culture and consumers.
• Able to be in person, in Westwood, MA office 3 days per week.

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Title: Social Media Specialist

Job Level: P2

Career Level: CL4

Salary Range: $62,000 - $77,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.