Head of Marketing

We're looking for a customer obsessed, creative & analytically-minded Head of Marketing to join our growing team!

About our CEO:

Calvin is a software engineer, serial entrepreneur, spiritual leader & transformative speaker -- he is extremely passionate about living a full & vibrant life...one that is centered around helping others realize their full maturity (mental, physical, spiritual & emotional). Find more about his story & passions.

About Simplero:

Simplero is an all-in-one marketing software for course creators, coaches & online marketers. Founded in 2009, Simplero is a profitable, bootstrapped start-up with over 2,500 active customers who have collectively earned over $450 million in revenue using our product.

"That all sounds great, but why does it matter?" Great question! Yes, we are a software company but our mission is deeper than that. MUCH deeper. Our goal is to promote inner growth for people at scale, and, we believe that creating a product that gives a new generation of leaders the tools they need to be their highest (emotionally realized) selves is the most effective way to create a meaningful difference in the world.

About the Role:

You'll work directly with our CEO to scale our pipeline and deliver on ambitious growth goals. You'll be in charge of setting growth strategies, building out our customer journey, testing new channels & audiences, revamping our positioning/messaging, running/managing ads and so much more.

Responsibilities:

• Create, own & manage our current growth strategies while identifying other key channels in which we can invest and scale our customer acquisition efforts (expected to bring their own framework to test & analyze performance of new channels)
• Suggest marketing strategies that are appropriate for our stage and prioritize accordingly
• Be a key member on our leadership team playing a crucial role in helping us grow the business (from vision, to strategy to execution)
• Own analysis & modeling (e.g. segmentation analysis, channel/campaign performance)
• Effectively come up with hypothesis and testing to optimize channels, targeting, ad creatives, messaging
• Relentlessly optimize new experiments, A/B test, and double down upon early signs of success
• Effectively leverage, project manage and coach our engineers, product & design team to test new ideas and incorporate learnings into marketing strategies
• Manage contractors and agencies (e.g. designers, UA consultants/agencies) and report back on performance
  
  

Requirements:

• 8+ years experience as a Head of Marketing, Growth or related title
• 3+ years experience running growth at a SaaS company (bonus point if it's a subscription offering)
• 3+ years experience as the 1st or 2nd marketing hire at a growing startup
• Experience selling to a creator economy (consumer turned entrepreneur)
• Proven track-record of being an autonomous and a self-directed leader who has experience doing big things with small teams, thinking like an underdog, and being a problem solving machine
• Seasoned IC and project manager who can drive the team toward ambitious but achievable goals
• Strong interpersonal skills, good communicator, skilled negotiator, and understands how to build bridges with internal and external stakeholders
  
  

You'll thrive in this role if...

• You're obsessed. This isn't just a "day job" for you. You spend your down time in the marketing world learning about new tools or growth hacks. You're competitive and you want to win. You like to stay in a constant state of "doing"
• You love ambiguity . This is a startup, which means -- nothing will be tied up in a perfect bow. Things are messy, chaotic and fast. You not only love this about startups but you enjoy adding process and sanity to everything around you
• You're not afraid to get your hands dirty. This is an executional role just as much as it is strategic. You enjoy having your hands on everything and you're excited to be scrappy & in the weeds
• You're ridiculously strategic. You create connections between ideas, plans and people that others fail to see. You have an uncanny ability to identify nuance, uncover patterns, and synthesize data which informs your day-to-day roadmap.
• You overly communicate. Whether a task is complete, you need further guidance to solve a problem or you're going to miss a deadline -- you're not afraid to ask questions, speak up & get stuff done.
• You're an owner. You take on projects with ownership & gusto. You realize that completing a task is your responsibility because if you don't do it, nobody will.
  
  

Simplero's Core Values:

• Make it Simpler(o): Simplero was built on making hard things, simple. We believe in tackling hard problems with focus & levity to achieve solutions that are easy & digestible. We practice this internally by using the 1:3:1 problem solving method. State the problem, propose 3 potential solutions, recommend a solution.
• Always be optimizing: We are all owners & problem solvers. We're convinced that an unstoppable team & product are created by questioning everything, asking the tough questions & always optimizing for the best path forward
• Real Talk: We're obsessed with personal & professional growth. We believe the quickest way to get there is by direct feedback. We welcome hard conversations, we invite raw honesty to the table and we celebrate realness....for real.
  
  

Our commitment to diversity and inclusion: We deeply value creating a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.