Manager, Social, Culture and Branded Content

As Manager, Social, Culture & Branded Content at Kellanova, you’ll be a cross-athlete with a deep understanding how creative and strategies can drive the overall consumer experience, resulting in behavior change through content development and social & influencer engagement.

You’re a social media and communications architect: you know how to build a brand presence across platforms that will resonate with our fans to drive our businesses forward (got a portfolio? We want to see it!)

Kellogg is progressing toward unleashing our full potential by the end of 2023. After this portfolio transformation journey is complete, this role will support Kellanova, a leading company in global snacking, international cereal and noodles, plant-based foods, and North America frozen breakfast. Learn more about our bold next steps at UnleashingOurPotential.com .  

HERE’S A TASTE OF WHAT YOU’LL BE DOING

• Social Media Strategy and Management: Lead and collaborate with the social agency to develop comprehensive social strategies, content calendars, and community management. In some cases, you'll execute these in-house. Ensure that all organic social assets align with the brand's beliefs.
• Earned Media and Influencer Programs: Support and coordinate earned media and cultural influencer initiatives within the overall experience plan, working closely with agency partners and category Experience Planner.
• Brand Design and Creative Oversight: Act as the Brand Design Vis ID "ambassador", ensuring touchpoints across entire creative ecosystem are executed correctly across various channels, including Digital Shelf and Omni-Commerce.
• Social Media Optimization: Monitor and optimize all social media assets, both organic and paid, to ensure cultural relevance and platform suitability, ultimately strengthening performance.
• Social Reporting and Best Practices : Lead the preparation of monthly/quarterly social reports with input from agency partners. Develop and implement social and influencer playbooks, applying platform best practices to drive consumer behavior.
• Cross-Functional Collaboration : Collaborate with various teams, including Brand, Experience Planning, Omni-Commerce, Legal, Cultural & Inclusive Marketing, and Corporate Affairs, to ensure cohesive and effective social media strategies.

YOUR RECIPE FOR SUCCESS

• Bachelor’s Degree + 4-6 years of progressive experience in PR/communications, social media, and/or creative management. Bonus points for in-house Brand experience.
• Strong understanding of the diverse, modern consumer and leverages key cultural insights to drive communication strategies
• You value long-term community building (with proof you’ve done it before) and can ideate unique opportunities to deepen their loyalty
• "Insider" understanding of social channels; you know and love to go deep on algorithms, testing and new formats to expand into
• Experienced in leading and motivating cross-functional teams, including agencies
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
• Fosters and champions a diverse and inclusive workplace

What’s Next

After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellogg interview.

If we can help you with a reasonable accommodation throughout the application or hiring process, please [email protected].

This role takes part in Locate for Your Day , Kellogg’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.

About Kellogg Company

Kellogg Company is a multibillion-dollar company with over 30 thousand employees all over the globe. We are proud to make delicious foods that people love – foods that you grew up with like Frosted Flakes, Cheez It, Eggo, Pop-Tarts, Crunchy Nut, Pringles, as well as innovative foods such as MorningStar Farms, RX bar, and Noodles. Our KValues and BetterDays commitments are at the core of who we are, what we believe and what brings us together. We’re proud to say we’ve been awarded with Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here.

Equity, Diversity, and Inclusion has been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capability and opinions.” We believe that equity is more than leveling the playing field. It is making sure barriers, both tangible and intangible, are removed. Interested in the numbers? We hold ourselves accountable with our yearly Features report.

Kellogg is proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow th is link .

Let’s create the future of food,

Kellogg Recruitment