Marketing Automation & Campaign Manager
Lifeway's Marketing Commerce team is growing and seeking a Marketing Automation & Campaign Manager | Remote. The Marketing Automation & Campaign Manager will be responsible for building the overarching automation strategy and user journeys for Lifeway. This includes the execution, production and development of email, SMS and push marketing efforts, including promotional, transactional and lifecycle development. This person will own the customer from a marketing automation (email, SMS, and push) perspective to ensure a consistent brand experience at an enterprise level.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
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Learn more about our culture at team.lifeway.
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
Responsibilities
- Oversees the marketing automation team that expands existing email/SMS/push activities
- Works directly with the Director of Commerce Marketing to execute against omni-channel strategies and gather the data resources and capabilities necessary for success
- Create and execute a comprehensive marketing automation strategy
- Manage the email and SMS workflow, tasks and calendars
- Oversees the template library, ensure email best practices, mobile responsiveness and rendering
- Defines marketing automation success metrics
- Develops and manages high-quality reporting, and communicates performance and insights
- Manages the marketing automation team overseeing their day-to-day responsibilites and growing them as individuals
- Works with the brand and ministry teams on creative, messaging and priorities
- Manages A/B testing program to ensure we are constantly testing and improving
- Some travel required, possibly overnight
Qualifications
Education Required
Bachelors degree in Business, Marketing, or Computer Science
Experience / Skills Required
- 5-7 years of expert level Marketing Automation experience in agency or client setting
- Active, hands-on experience building consumer journeys
- Demonstrated success building email, SMS and push campaigns and user journeys in Salesforce Marketing Cloud and Attentive
- HTML coding knowledge
- Knowledge of email regulations including CAN-SPAM, GDPR, TCPA and CASL
- Marketing automation, defining audience segmentation, and web analytics
- Proven success in planning, writing briefs, segmentation, campaign setup, QA, A/B testing, reporting
- Demonstrated analytical and problem-solving skills having leveraged data to drive decisions and turned results into actionable learnings
- Managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs
Preferred Experience / Skills
- Knowledge of Javascript, CSS, SQL, or alternative secondary coding
- Experience onboarding new team members
