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Posted July 30, 2023
Elevance Health

Public Relations Director - Executive Visibility

Elevance Health
Tampa, FL, USA Full-time
  • Job Family: PCG > Public Relations
  • Type: Full time
  • Date Posted:Jul 21, 2023
  • Req #: JR82149

Location:

  • IN, INDIANAPOLIS
  • Georgia, Midland
  • Minnesota, Mendota Heights
  • Minnesota, Gilbert
  • Louisiana, Metairie
  • New York, Middletown
  • Ohio, Seven Hills
  • New Jersey, Iselin
  • Ohio, Mason
  • Georgia, Atlanta
  • Kentucky, Louisville
  • Ohio, Columbus
  • Tennessee, Nashville
  • Ohio, Cincinnati
  • Indiana, Indianapolis
  • Rhode Island, Smithfield
  • Florida, Tampa
  • North Carolina, Winston
  • New Hampshire, Manchester
  • District of Columbia, Washington
  • District of Columbia, District of Columbia
  • Delaware, Wilmington
  • Iowa, West Des Moines
  • Connecticut, Wallingford
  • Virginia, Roanoke
  • Texas, Houston
  • Virginia, Richmond
  • Nebraska, Lincoln
  • Texas, Grand Prairie
  • Illinois, Chicago
  • Wisconsin, Waukesha
  • North Carolina, Cary
  • Maryland, Hanover
  • Missouri, St Louis
  • Florida, Miami
  • Virginia, Norfolk
  • West Virginia, Charleston
  • Maine, South Portland
  • New Jersey, Morristown

Description

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week. Must work EST hours.

The Public Relations Director - Executive Visibility will play a key role in enhancing the visibility and thought leadership of our organization's executives. You will be responsible for developing and executing strategic public relations initiatives to position our executives as industry experts and thought leaders. This role requires a strategic mindset, strong leadership skills, and the ability to collaborate effectively with internal stakeholders and external partners.

How You Will Make An Impact

Primary duties may include, but are not limited to:

  • Executive Visibility Strategy: Develop and implement a comprehensive executive visibility strategy that enhances the presence and influence of our organization's executives in key industry sectors. Identify opportunities for speaking engagements, media appearances, and thought leadership opportunities to showcase our executives' expertise.
  • Thought Leadership Development: Collaborate with executives to develop compelling thought leadership content, including articles, white papers, and blog posts. Drive the creation of insightful and impactful content that aligns with our organization's key messages and strategic objectives.
  • Media Relations and Engagement: Build and maintain relationships with relevant media outlets, journalists, and industry influencers. Proactively pitch stories and secure media opportunities to amplify our executives' visibility and thought leadership. Serve as a media liaison for the organization, effectively communicating key messages and promoting our executives' expertise.
  • Executive Messaging and Training: Work closely with executives to refine their messaging and storytelling capabilities. Provide media training and guidance to enhance their presentation and interview skills. Ensure consistent and effective messaging aligned with our organization's brand and values.
  • Stakeholder Collaboration: Collaborate with internal stakeholders, including marketing, communications, and content teams, to align executive visibility initiatives with broader organizational objectives. Partner with cross-functional teams to leverage executive visibility opportunities in marketing campaigns, social media strategies, and other communication channels.
  • Performance Measurement: Establish metrics and measurement frameworks to evaluate the success and impact of executive visibility and thought leadership initiatives. Monitor media coverage, speaking engagements, and thought leadership content engagement to continuously refine and optimize strategies.

Minimum Requirements

  • Requires a BA/BS in a related field; 8 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, And Experiences

  • Understanding of media dynamics and trends within the healthcare industry.
  • Understanding of industry-specific regulations and compliance requirements relevant to healthcare communications.
  • Strong familiarity with current industry trends, advancements, and challenges in healthcare, as well as the ability to leverage this knowledge to position the organization and its leaders as thought leaders.
  • Strong network and relationships with key media contacts in the healthcare industry, enabling effective media outreach and collaboration.
  • Proven track record of developing and implementing successful public relations campaigns, particularly in positioning executives as thought leaders.
  • Strong understanding of media relations, influencer engagement, and industry trends.
  • Excellent written and verbal communication skills, with the ability to craft compelling content and messages.
  • Exceptional leadership and relationship-building skills, with the ability to collaborate effectively with executives and cross-functional teams.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Experience in measuring and analyzing PR campaign effectiveness using metrics and analytics tools.
  • Familiarity with digital and social media platforms and their role in enhancing executive visibility.

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. A Fortune 20 company with a longstanding history in the healthcare industry, we are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy, providing various levels of flexibility while also ensuring that associates have opportunities to connect in-person. Unless in a designated virtual-eligible role and specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2022, has been ranked for five years running as one of the 2023 World’s Most Admired Companies by Fortune magazine, and is a growing Top 20 Fortune 500 Company. To learn more about our company and apply, please visit us at careers.ElevanceHealth.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

EEO is the Law

Equal Opportunity Employer / Disability / Veteran

Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees.

  • EEO Policy Statement
  • Know Your Rights
  • Pay Transparency
  • Privacy Notice for California Residents

Elevance Health, Inc. is anE-verify Employer (https://www.e-verify.gov/sites... Assistance?

Email us ([email protected]) or call 1-877-204-7664