Marketing Manager

About the Role

Coyuchi is seeking a highly motivated Marketing Manager to manage the day-to-day operations of our marketing department while overseeing the production of creative content. Reporting to the Brand Marketing Director, the ideal candidate will have a passion for marketing, a deep understanding of e-commerce, and experience managing and executing digital marketing campaigns. The Marketing Manager will develop, evolve, and implement systems to support brand development, creative, editorial content creation, retail, advertising, and design across all channels. The Marketing Manager will also expand marketing plans and manage editorial calendars.

The position is based in Coyuchi’s HQ office in the Dogpatch (Hybrid), San Francisco, reporting to the Brand Marketing & Creative Director.

Key Responsibilities

• Execute marketing strategies for brand awareness and revenue growth
• Manage day-to-day operations of marketing department, including budgeting, planning, and reporting
• Develop and manage marketing campaigns across various channels (website, email, social media, print)
• Collaborate with cross-functional teams for seamless execution of marketing initiatives
• Manage production of photo and video shoots for website, social media channels and print collateral
• Lead development of creative content for engagement and conversion
• Conduct market research and analysis for identifying trends and opportunities
• Ensure brand consistency and alignment with internal and external stakeholders
• Monitor and report on effectiveness of marketing campaigns and adjust strategies as needed
• Develop strategic systems and processes for high-output marketing team
• Schedule and lead meetings, and drive prioritization of all creative projects
• Build and maintain key relationships across departments
• Create engaging content for blogs, social media, emails, ecommerce, and promotional videos
• Provide community feedback to management and stakeholders
• Plan and execute community initiatives and programs
• Participate in social events, corporate events, and workshops.

What We’re Looking For

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of experience in marketing, with a focus on e-commerce and digital marketing.
• Experience managing and executing digital marketing campaigns, including email marketing, social media advertising, and influencer marketing.
• Experience managing and leading a team.
• Strong project management skills and ability to manage multiple priorities simultaneously.
• Excellent communication and collaboration skills.
• Creative mindset and ability to think outside of the box.
• Passion for retail, home decor, and e-commerce.
• 4+ years of experience in project management or creative production.
• Experience managing within a creative/marketing environment.
• Innovation and strategy, with an eye for detail and optimizing processes.
• Experience across channels, including digital, retail, advertising, marketing, social, and print.
• Expertise in supporting teams to create work that resonates culturally.
• Self-motivated, takes initiative and doesn't wait to be told what to do.
• Comfortable bringing their point of view into a discussion.

Pursuant to state and local pay disclosure requirements, the pay range for this role is between $65,000 – $75,000 annually.

The salary offered may vary depending on multiple individualized factors including but not limited to market location, job-related knowledge, education/training, certifications, key skills, experience, external market and internal value, including seniority and merit systems, and internal pay alignment. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions. In addition, our total benefits package includes perks such as Discretionary Time Off, sick pay, 401(k) matching, Medical, Dental, Vision, and more.

Full compensation packages are based on candidate experience and certifications. Pay Range$65,000—$75,000 USD