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Posted August 01, 2023
cellhelmet

Social Media Marketing Specialist

cellhelmet
Coraopolis, PA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $35,000 to $40,000 Annually

Are you a Social Media Growth Hacker? We are seeking a talented Social Media Specialist to join our team and help drive our online presence. As a Social Media Specialist, you will be responsible for planning, executing, and optimizing social media campaigns, leveraging your expertise in platforms such as Meta (Facebook, Instagram), TikTok, and others. You will be the executor and many times, the face of our brand on social media, engaging with our audience and creating captivating content to build brand awareness and drive engagement.

Annual Salary: $35,000-$40,000

Mandatory Skills:

Social Media Planning & Execution:

  • Develop and implement social media strategies (with creative director oversight) that align with our overall marketing goals.
  • Create and manage content calendars, ensuring timely and relevant posts across platforms.
  • Monitor and respond to social media interactions and inquiries promptly.

Meta (Facebook, Instagram) & TikTok:

  • Deep understanding of the functionalities and algorithms of Meta and TikTok platforms.
  • Utilize best practices to optimize content and increase reach and engagement.
  • Stay updated with platform trends, features, and changes to adapt strategies accordingly.

Strong Writing Skills & Attention to Detail:

  • Craft compelling and error-free social media copy (with creative director oversight) that resonates with the target audience.
  • Pay meticulous attention to detail to maintain brand consistency and messaging.

Digital Asset Management & Media Scheduling:

  • Organize and maintain a library of digital assets for social media use.
  • Schedule and publish content using social media management tools efficiently.

Bonus Skills:

  • NOTE - If you’ve got these skills, that’s great! If you don’t, that’s OK too - we’ll teach you. As long as your mind is open and your hunger for knowledge is strong, you’ll fit right in.

Social Ads Management:

  • Experience in setting up, managing, and optimizing social media advertising campaigns.
  • Utilize analytics to measure the effectiveness of ad campaigns and make data-driven decisions.

Graphic Design Basics:

  • Proficiency in basic graphic design tools (figma, Adobe CC) to create visually appealing social media content.
  • Knowledge of foundational design principles and ability to work with design teams for more complex tasks.

Influencer Management:

  • Collaborate with influencers to create sponsored content and promotional partnerships.
  • Track and measure the impact of influencer collaborations on brand awareness and engagement.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven work experience as a Social Media Specialist or similar role.
  • Strong knowledge of various social media platforms and their best practices.
  • Demonstrated success in managing social media campaigns and growing online communities.
  • Excellent written and verbal communication skills.
  • Creative mindset with an eye for design and aesthetics.
  • Ability to work independently and collaboratively in a team environment.
  • Proficiency in social media analytics tools to track and report on performance.

If you are passionate about social media trends, have an eye for detail, and thrive in a fast-paced environment, we would love to hear from you!

cellhelmet is an equal opportunity employer, and we encourage applicants from all backgrounds to apply.

To apply, please submit your resume, cover letter, and examples of your social media work showcasing your creativity and results-driven approach.