Posted August 03, 2023
Vice President/General Manager - Southeast
The Mike's Hard Lemonade Company
Miami, FL, USA
⚠ [Archived] No Longer Accepting Applicants
We are currently seeking a VP/ General Manager for the Southeast Region, reporting to the Senior Vice President of Sales, and based in the 7-state footprint. This position will be responsible for leading the development and execution of a key market for MABI, through holistic P&L and Plan achievement, and the people development and coaching of a multi-layered organization.
Core Duties & Responsibilities
- This leader will immerse themselves in the business, develop the vision, execute innovative strategies, allocate resources, develop a high functioning sales team and grow BTB relationships and performance with its key customers.
- Coach, develop and inspire effective communication, use of analytics to drive sales teams to hit key performance metrics and drive revenue.
- Must be adeptly equipped to deliver sales presentations externally to key customers, and internally to the region team of 31FTEs, across the nine-state footprint today.
- Aide in the improved effectiveness and efficiency of sales teams, leading a cross-functional group that operates as a true business unit, under the MABI overall strategic direction.
- Challenging the status quo, approach calculated risk-taking measures in results of innovating and executing new ideas to accelerate business performance.
- Provide strategic direction/input for development of Channel, Customer/Distributor and Region Sales strategies in line with the Annual Business Plan.
- Develop and communicate the sales drivers across the business.
- Demonstrate thought leadership to identify opportunities and gaps along with vision on how to address them.
- Become a key contributor to the Sales Leadership Team, working collaboratively with counterparts and SVP to establish a best-in-industry leadership team.
- Channel and business advocate liaising with Marketing, Supply Chain, Finance and Business Operations partners to ensure goal alignment that drives WABP objectives and strategies.
- Being comfortable engaging with both distributor principal, and Internal ELT leadership, bring clarity and a solution-based mindset to the conversation.
- Lead interaction and influencer with Reyes East/West VP of Marketing (20% of MABI business).
- Contributor and role player in future T2T alignment partnerships.
- Quick alignment touchpoint representing distributor execution and program capabilities for VP of National Accounts (50% of National Chain business.
- Holistic P&L and budget management, and delivery of an annualized business comprising of 20M+ Cases by Volume, $500M+ in Revenue.
- Seen as a successor for Senior Leadership opportunity.
Qualification, Education & Requirements
- Bachelor’s degree or equivalent experience
- 10 (+) years of both sales, and cross-functional experience, preferably in beverage alcohol or CPG
- 5 (+) years in management and leadership for a larger team or organization
- Cultural alignment – unwavering ethical standards; drives excellence and innately collaborative
- Embrace diversity and create a culture of inclusion
- Strong analytical and functional skills in the areas of Pricing and utilizing syndicated data.
- Strong technical skills Microsoft Office (Excel, PowerPoint, and Word), including the ability to craft a meaningful selling story through presentation.
- Ability to implement consistent corporate standards at all levels of the region.
- Demonstrated strong management skills, coaching, and leadership/support
- Excellent written and verbal communication skills
- Fact based selling and ability to build rapport
- Self-motivated, creative, and imaginative
- Exemplary executive presence – has the gravitas and sophistication to appropriately build relationships and engage the room
- Collaborative approach – works effectively across a complex organization with a team and firm-first orientation
- Strong interpersonal skills with the ability to collaborate and build a consensus in a high-pressure environment
- Access and ability to frequent travel, to be present, and impactful, as a leader of the business.
