Creative Director

Job Description

Job description: Verbal Identity Director

Who we are:

At FutureBrand, our mission is to create a more positive world through branding. And doing so is our passion. Every day, everywhere, brands impact our lives and the decisions we make—from our health, money, and home to the energy we consume, the resources we use, and how we connect with the world around us. The most successful brands create positive, sustainable change—for today, and for the future.

Internally we are building a culture that is aligned with our values of being progressive, adaptable, collaborative, and empowering. Our community is one that celebrates everyone’s individuality and provides an equitable culture where everyone can thrive and achieve their full potential.

Who you are:

Do you love all things language and writing? FutureBrand is looking for a creative artist whose palette is words to lead our thriving Verbal Identity practice.

Someone ready to lead a talented team to even higher levels of success. Someone who loves to turn smart thinking into creative storytelling, and give meaning to a blank canvas. Someone with strong experience in brand voice, messaging, content creation, and naming.

A left and right-brain thinker. An exceptional writer. An inspiring presenter and communicator. Someone eager to work with brands across every industry—from tech to CPG to retail to wellness.

A strong candidate will have a meaningful experience in the branding world leading brand voice, messaging, naming, and creative storytelling projects.

This person will play the critical role of being in the air (leading) and on the ground (doing).

What you’ll do:

• Lead and grow the verbal identity discipline at FutureBrand across a full breadth of brand transformation project types and business sectors
• Create verbal deliverables with excellence for client projects and new business opportunities: e.g. brand voice, messaging, brand narratives, naming, content, creative workshops, and verbal training
• Spearhead new verbal practices, methodologies, and ways of working that uniquely complement, or enhance, FutureBrand’s existing set of tools and frameworks
• Serve as a thought leader and content creator to increase FutureBrand’s expertise in the verbal identity space
• Inspire verbal team members to deliver impactful, creative client work
• Collaborate with global offices to refine FutureBrand’s approach to verbal identity
• Contribute to our culture by being inclusive of diverse perspectives and styles

Qualifications:

Education & Experience

• A minimum of 10 years of related work experience in brand consulting, advertising, and/or related field, including meaningful experience creating verbal identity deliverables
• BA/BS from a 4-year university required; MA or MFA preferred

Skills & Competencies

• Operate with a clear and focused point of view
• Strong leadership skills that translate positively in a collaborative, dynamic environment
• Clear vision for verbal identity’s role in creating powerful and enduring brands
• Creative problem-solver at heart (and in action)
• Ability to create momentum and impact
• Value the details but delegate effectively
• Model engaging, creative, and persuasive storytelling in presentations and in writing

We are guided by our values in everything we do and use them in our day-to-day relationships to create a community where everyone can show up as their authentic selves to be respected, supported, and celebrated. FutureBrand is a space where creativity thrives, and people grow together. We offer a collaborative environment with a team of brilliant and empathetic creators who support each other's growth as teammates and as individuals.

FutureBrand is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.