Director of Media Relations

Marketri LLC is a growing B2B strategic marketing consulting firm to mid-sized, growth-oriented companies throughout the U.S. We are seeking a part-time Director of Media Relations who is highly skilled at pitching stories and getting high-impact placements and coverage for our clients. We need a dynamic professional with solid B2B experience.

Key Responsibilities:

• Develops dynamic media strategies that drive impact not just impressions
• Create, lead, and execute PR, influencer engagement, analyst relationships, and/or community outreach campaigns for clients that result in targeted media coverage
• Owns top-tier and targeted media relationships across B2B space as well as analyst relationships to foster coverage of client products
• Position client executives as thought leaders through relevant speaking opportunities, media interviews and/or industry recognition (e.g., awards)
• Review and/or draft press releases, media statements, speeches and other press materials
• Finalize client presentations for quality and brand consistency
• Maintain a high awareness of relevant B2B PR industry trends to deliver fresh ideas that drive media coverage
• Ability to track and measure PR efforts and demonstrate impact to client’s business objectives

Required experience and skills include:

• Bachelor’s degree in a marketing, public relations or communications related field required.
• Master’s degree preferred
• A minimum of 10 years of experience working in B2B public relations
• A minimum of 3 years doing public relations on behalf of insurance and/or financial services companies
• Have created and successfully executed many public relations plans
• Strong leadership, communication and interpersonal skills
• Proven track record of success setting and achieving ambitious goals