Lead, Global Affiliate Marketing

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA. TIME Magazine named The Play Kits subscription offering as one of the Best Inventions of 2018.

The Role

Lovevery is looking for a Global Affiliate Marketing Lead to manage the paid affiliate advertising channel across all of our markets. This role will be responsible for identifying high potential value affiliate partners that align well with our brand and customer, structuring appropriate deal and commission structures, and measuring results. This person is comfortable at a strategic and tactical level - skilled at researching and formulating a strategy, quantifying business impact, and working directly with partners to deliver results in a fast-paced environment.

The global affiliate marketing manager is the dedicated authority that will lead growing brand awareness, driving qualified traffic and contributing to new customer acquisition through paid affiliate campaigns to meet our aggressive growth goals. This is an individual contributor role.

Responsibilities

• Responsible for driving traffic, leads, and orders to help meet our growth goals across all of our US and international markets
• Lead all aspects of day to day campaign management and budget as well as long-term strategy and plan
• Identify and onboard new partners and encourage existing partners to increase their participation in our affiliate program
• Drive affiliate channel performance through partner strategy, product/offer strategy, and content/creative strategy on partners sites and landing pages
• Proactively build the number of affiliate partners through outreach, recruiting and relationship building to achieve monthly growth goals, with a keen awareness for local nuances across global markets and prioritized by business impact
• Analyze affiliate performance data to identify areas of improvement and increase conversion rates
• Work with our internal marketing and creative teams as needed to execute on plans and ensure alignment with partner teams like paid and influencer marketing
• Design contracts and commission structures for affiliates that economically make sense for our business. Implement commercial marketing agreements with agencies, publishers, shopping engines, loyalty/cashback sites and content creators
• Track relevant program metrics such as new affiliate partners recruited, conversion rates, number of conversions generated per affiliate, return on investment, etc
• Understand and internalize our brand and show ability to choose partnerships that will resonate with prospective customers
• Nurture & maintain positive relationships with all partners

Attributes Required For Success In The Role

• Proactive go-getter who can operate effectively independently
• Comfortable flexing between the quantitative and qualitative aspects of channel management. You’re obsessed with the numbers but also know how to build strong relationships and understand what a positive customer experience is on partner platforms
• Entrepreneurial— You find opportunities and are driven to make them real. You are a self starter and balance strategic thinking with hand-on execution to drive results.
• Data driven - you ruthlessly prioritize based on business impact. You’re comfortable with business metrics and can tell what is/isn’t a good deal
• Collaborative relationship builder - you work easily across teams and build trusting relationships with internal and external stakeholders
• Process oriented— You‘re always looking to improve the way you and the channel work to make it scalable
• Organized and a clear communicator—You are skilled at structured and complete communication, and you are comfortable articulating what needs to be done when things are ambiguous and driving to a clear and actionable next step
• Customer-first mindset - you understand our customer and can think ahead to where to find them and how to create the best experience for them

About You

• Bachelor’s Degree required
• 7+ years of experience in digital marketing, with focus on affiliate marketing
• Strong understanding of marketing technology capabilities and ability to leverage
• Up to date with latest trends and standard protocols in online marketing
• Experience with Impact and AWIN affiliate platforms
• Highly proficient Microsoft Office / Google Suite - strong Excel/Google Sheets skills required
• Knowledge of SEO ranking tactics and how to build content that improves SEO results
• Strong relationship building, communication and mediation skills
• Skilled in strategy development and project management with keen attention to detail
• Strong customer orientation
• Able to effectively engage and influence teams
• Able to independently prospect, recruit, and onboard affiliates

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US

Salary Range Information

Based on market data and other factors, the salary range for this position is $95,000 to $105,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.