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Posted August 11, 2023
8Greens

Marketing Director

8Greens
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Overview:

8Greens is a nutrition & supplement company on a mission to get more people to consume real greens. Shockingly, only 10% of Americans meet their daily minimum requirement of greens, equivalent to just 1 cup a day. At 8Greens, we are on a relentless pursuit to increase awareness and consumption of these essential nutrients by creating delicious, convenient, and accessible green products. Our founder and wellness expert, Dawn Russell, has developed a range of products, including Effervescent Tablets and Gummies, designed to seamlessly fit into real-life routines, making nutrition easy, delightful, and affordable.

As we continue to disrupt the market and expand our product lines, we are seeing an experienced Marketing Director to support our next phase of growth. Reporting directly to the CDMO (Chief Digital & Marketing Officer), this will be a high profile leadership position within the marketing team, driving key functions such as customer insights, trade & shopper programming, brand execution, and product go-to-market launch plans. Join us on our journey to elevate brand awareness and achieve long term growth as we revolutionize the world of greens and nutrition.

Responsibilities:

  • Craft and execute high-impact strategies for existing and new product launches, ensuring seamless integration and effectiveness across all marketing functions.
  • Analyze marketing KPIs and consumer data to foster a culture of ROI-focused and data-driven decision-making, continuously optimizing our marketing efforts.
  • Partner with retail sales team to ensure best in class execution, shopper marketing programs and buyer presentations that grow velocities and ACV.
  • Collaborate with cross-functional teams, particularly the digital team, to develop a comprehensive quarterly marketing plan that delivers cohesive and innovative brand experiences.
  • Champion the overall marketing budget, working closely with functional leads and finance to ensure accurate monthly reporting and forecasting.
  • Conduct strategic marketing research, engage in consumer listening, and conduct ongoing analysis to shape data-backed strategies and inform New Product Development (NPD).
  • Manage day-to-day communication strategies in partnership with PR and Influencer agencies, amplifying our brand message to a wider audience.
  • Drive monthly sales deck updates and enhancements to showcase our products' success and market positioning.
  • Oversee creative development in collaboration with freelance designers, creating robust toolkits for sales & marketing while providing insightful and well-informed briefs as needed.
  • Partner with the digital and Creative teams to maintain brand consistency and coherence across all marketing touchpoints.
  • Stay abreast of emerging marketing technologies and tools to enhance the effectiveness and efficiency of marketing campaigns.
  • Infuse the organization with enthusiasm and excitement by bringing the 8Greens brand to life through inspiring leadership and compelling marketing initiatives.

Qualifications

  • A minimum of 8 years of experience in brand management, preferably within the Consumer Packaged Goods (CPG) industry.
  • Self-motivated, adaptable, and thrive in a dynamic and fast-paced environment, leading by example with a passion for continuous learning.
  • Proven track record of inspiring and leading cross-functional teams, fostering a collaborative and high-performance culture.
  • Ability to uphold the brand to the highest standards, while remaining flexible and focused on the growth of the business
  • Strong ability to craft clear and informed briefs for in-house creative teams and agency partners.
  • Excellent capability to balance long-term strategic vision with daily executional tasks, driving the brand's growth.
  • Confident in managing agency partners, setting clear goals, and driving optimal performance to achieve marketing objectives.
  • A true passion for our brand and our mission to revolutionize nutrition and wellness, making greens a delicious and indispensable part of people's lives.

Why Join 8Greens:

At 8Greens, you will be part of an exciting and high-growth company that is changing the way the world approaches nutrition. Our innovative and delicious products have the potential to transform people's health and well-being, and you will have a direct impact on our mission. Join a dynamic team of passionate individuals who are driven to make a positive difference and shape the future of nutrition.

We offer a vibrant and collaborative work environment that encourages creativity, growth, and professional development. As we continue to disrupt the industry, you will have unparalleled opportunities to take on new challenges, shape strategies, and contribute to our shared success.