Marketing & Special Events Manager

Job Description

Marketing & Special Events Manager

Be part of a dynamic team of brand professionals working to increase the visibility of Goodwill’s nonprofit impact throughout the state of Delaware and Delaware County, PA. In this role you’ll have the opportunity to engage with partners across multiple sectors including academia, business, government, nonprofit and social services, and develop events and campaigns that highlight Goodwill’s impact on the lives of the people we serve. Goodwill of Delaware & Delaware County is among the largest non-profit organizations in the state of Delaware offering comprehensive compensation, benefits and perks packages to our team members. Come join us in improving the lives of people facing barriers to self-sufficiency, through the Power of Work!

POSITION SUMMARY:

The Marketing & Special Events Manager, reporting to the Vice President of Brand & Community Engagement, is responsible for supporting Goodwill of Delaware & Delaware County’s marketing and community programs. In addition, the Manager will cultivate fundraising initiatives in concert with the Vice President.

The Manager will implement the organization’s fundraising strategies which will include a annual fundraising event, a multi-million-dollar capital campaign, and ongoing donor relations campaigns. Also core to the responsibilities of this role are implementation of digital marketing and communications campaigns to support Goodwill’s program areas (donated goods/retail, workforce development, contract services, sustainability and community engagement). In this role, a customer-centric mindset is essential.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

• Responsible for the successful execution of marketing strategies aligned with the organization’s enterprise-wide marketing plan, fundraising plan and corporate goals.
  • Executes email campaigns, events, website content, contests, community relations activities and other areas of marketing, as needed
  • Manages Goodwill’s social media influencer program
  • Develops compelling fundraising campaign messages and materials for an array of channels and assists with the conceptualization of graphic design elements to effectively communicate the organization's mission and impact. A working knowledge of the Canva design tool (for the creation of flyers, social media posts, presentations, etc.).
  • Seeks relevant and up-to-date content from other departments, stores, staff members and community in order to create fresh content for social media, email campaigns and e-newsletter
  • Develops quarterly communication to prospective donors, sponsors and stakeholders to increase awareness of Goodwill’s mission impact, new and emerging initiatives and to get and keep audiences primed to engage with Goodwill
• In conjunction with the VP of Brand & Community Engagement, supports the design, delivery and marketing of events including Goodwill’s annual luncheon and other awareness and fundraising events/activities.
• Leads stewardship efforts, identifies prospects and cultivates relationships with prospective and current donors.
• Oversees the management and utilization of the database of donors, sponsors, prospects and stakeholders. Performs monthly reconciliation of data within reporting system.
• Manages donor recognition activities. Processes, acknowledges and tracks all donations, in-kind gifts, pledges and sponsorships from all sources including individuals, workplace giving, corporate matching funds.
• Implements data-driven strategies for donor segmentation, targeting, and personalized communications.
• Analyzes fundraising outcomes to determine effectiveness for future initiatives.
• Collaborates with the leadership team to align fundraising efforts with the organization's strategic direction.
• Manages vendor relations, process payments, and upkeeps budget expenses.
• Fosters a culture of philanthropy and teamwork within the organization.
• Performs other duties as assigned.

EDUCATION/EXPERIENCE:

Bachelor’s degree in marketing or a related field, and at least four years of experience that includes marketing/digital communication, non-profit fundraising or donor relations. An equivalent combination of education and experience may be considered.

SKILLS/ABILITIES:

• Demonstrated proficiency using various marketing platforms, including social, digital, and Constant Contact or similar email marketing software.
• Demonstrated proficiency in Microsoft Teams and Microsoft Office 365 (Word, Excel and PowerPoint).
• Demonstrated ability to identify target audiences and devise digital campaigns that engage, inform, and motivate.
• Excellent verbal and written skills, including presentation and editing skills.
• Strong organizational and project management skills, including the ability to work in a fast-paced environment.
• Demonstrated ability to promote a positive brand image and build relationships with a diverse constituent population including community leaders and organizations.
• Demonstrated ability to work independently and as part of a team.
• Must be self-motivated to learn and advance knowledge of technology systems (CRM, donor management, etc.) to fulfil responsibilities of the role, accomplish organizational goals and foster one’s professional growth.
• Experience with Microsoft Planner and fundraising software (managing data, creating and using reports, analyzing results) is preferred.
• Writing samples will be requested as part of the recruitment process.

Company Description

Goodwill can help people overcome barriers to self-sufficiency, through the Power of Work. You donate and shop, and Goodwill provides job training programs and employment placement services to people with disabilities, those who lack education or job experience, and others facing challenges to finding employment. Goodwill provides a hand up, not a hand out to thousands of local residents every year. Ninety cents of every dollar raised by Goodwill goes to support our mission of service to the community.

Position descriptions are not intended as and do not create employment contracts. Goodwill Industries of Delaware and Delaware County, Inc. maintains its status as an at-will employer.

Goodwill can help people overcome barriers to self-sufficiency, through the Power of Work. You donate and shop, and Goodwill provides job training programs and employment placement services to people with disabilities, those who lack education or job experience, and others facing challenges to finding employment. Goodwill provides a hand up, not a hand out to thousands of local residents every year. Ninety cents of every dollar raised by Goodwill goes to support our mission of service to the community. Position descriptions are not intended as and do not create employment contracts. Goodwill Industries of Delaware and Delaware County, Inc. maintains its status as an at-will employer.