Social Media Director
WHO WE ARE
Nogin is a technology company that specializes in one-stop end-to-end customized eCommerce solutions in the retail space. Our variety of services include site development, creative services, online marketing, customer service, fulfillment among other services that ensure our client’s online success. Nogin runs Commerce As A Service for a wide range of consumer brands, including Bebe, ModCloth, Kenneth Cole, Hurley, Karen Kane, Frederick’s of Hollywood, Brookstone, and many more.
THE ROLE
Nogin is looking for an experienced, energetic, and creative Social Media Director to oversee social media accounts, influencers, and interactions with the public through content and communication on social media platforms. Duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online. The ideal candidate should have a background in driving performance marketing and brand (paid and organic). The position primarily involves remote work, with a few days each month scheduled at the DTLA Photo Studio.
WHAT YOU’LL DO
- Use social media marketing tools to engage consumers and maintain the brand voice for select clients
- Work with marketing and e-commerce professionals to develop social media marketing campaigns that generate enthusiasm and sales
- Generate content that is authentic and relevant to convey the Brand voice and engage the Brand Community
- Interact with customers, influencers, affiliates, and other stakeholders via select clients’ social media accounts
- Analyze the company’s social media and content strategy; plan campaigns that synchronize with merchandise and other marketing channels, and make recommendations for improvements
- Identify influencer and ambassador candidates and manage associated contracts and content creation
- Research social media trends and inform management of changes that are relevant to the company’s marketing activities
- Achieve, measure, and report on key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of impressions, shares, likes, and sales
WHO ARE YOU?
The ideal applicant for this position has suitable skills, including:
- Social media: The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager. These professionals are expected to regularly post text, video and images that engage the company’s target market, follow online conversations on a company’s social media accounts and solve customer concerns using social media platforms. Experience managing large-follower accounts on Instagram, TikTok, and Facebook required.
- Communication: Great verbal and written communication skills are essential for this occupation. A Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, these professionals must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.
- Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people.
- Detail Oriented: Act like a brand owner. Avoid common errors like typos, incorrect linking, while adhering to Brand standards across all timelines, content and interactions.
- Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns.
- Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.
- Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. Social Media Managers work according to schedules and must meet marketing and business goals.
WHAT YOU NEED TO SUCCEED
- A bachelor’s degree in internet marketing, fashion marketing, or a related field
- Work experience of 5+ years working experience working in supporting Brand’s social media
- Extremely knowledgeable & passionate about fashion, digital, and social
- Creative thinker and innovator with expertise in pop culture and emerging digital/social trends
- Well-versed in key programs in the Adobe Creative Suite,
- Experience and ease using online scheduling platforms like Hootsuite, Facebook Business, and Social Commerce
- Strong organizational skills to manage workflow and meet deadlines
- Excellent copywriting skills, great communicator & careful attention to detail
- Agile and ready to perform in a fast-paced working environment
- Los Angeles local, in order to commute to our studio in DTLA twice a month.
WHAT WE OFFER
- Health/Benefits: Full suite of benefits including Medical, Dental, Visual, Life, Paid Vacation, and 401(k).
- Training: Excellent opportunities for ongoing education on the latest tools, best practices, and technologies.
- Work/Life Balance: We promote a healthy work/life balance and have created a flexible work environment to accommodate people’s needs.
Nogin is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
*While we encourage you to explore the job opportunities at Nogin, we also urge you to be cautious and wary of recruitment scams.
