Senior Strategy Director

Are you a collaborative and analytical influencer who is eager to lead nonprofit clients to exceptional results? Do you want to contribute to a highly respected multichannel marketing agency serving some of the nation’s most prominent and beloved nonprofit organizations? If so, read on about Edge Direct’s currently open Senior Director Strategy role. Edge Direct is a division of Moore, the largest direct marketing firm in the country, dedicated to the nonprofit, government, and association sectors. Learn more about Moore at www.wearemoore.com and Edge Direct at www.edgedirect.com.

... Join Edge Direct?

At Edge Direct, a division of Moore, we are committed to creating a fair workplace where people’s unique skills and experiences are embraced and celebrated. We offer a wide range of benefits to help our team stay energized, engaged, and inspired. At Edge Direct, you will:

• Get to do meaningful, life-changing work every day.
• Join a highly respected company with an impressive (and growing!) nonprofit client list.
• Collaborate in a driven, innovative, and supportive team environment.
• Work a hybrid schedule of telecommuting and in-office days.
• Earn a competitive salary and be eligible for comprehensive health, wellness, and retirement benefits.
• Enjoy paid holidays, flexible time off, and paid volunteer leave.

About Our Senior Strategy Director Role:

The Senior Strategy Director will provide overall strategic/analytic direction to ensure the ultimate success of our multi-channel fundraising programs. The role will collaborate with internal partners to formulate and execute direct marketing strategies that fully leverage our client’s database information and drive fundraising results across multiple channels. This position requires advanced knowledge of direct marketing and fundraising. Senior Strategy Directors may lead a team of strategists and analysts on behalf of one or more clients and will set the overall strategic direction for each program.

Principal Duties & Responsibilities:

• Create and implement innovative campaigns for clients to achieve or exceed their goals.
• Prepare an annual direct mail fundraising plan for each account to identify what short- and long-term goals need to be met and how to meet them
• Interface with the client at various levels within the organization to understand the client's overall goals, objectives and requirements
• Work with client to develop annual budgets and both short and long term projections
• Develop short-term strategic plans designed to ensure client satisfaction by identifying opportunities and offering creative and timely solutions
• Prepare Program Plans for Client Services for each campaign that outlines all relevant details of the campaign for planning and execution of the mailings. This includes preparation of campaign planning documents including concept memos or program plans.
• Plan, develop, implement, and evaluate effective testing strategies to improve program performance
• Work with Client Services to ensure that marketing strategies are effectively executed
• Develop and distribute all coding structures needed to facilitate Edge Direct’s sophisticated segmentation strategies
• Ensure that accurate Data Processing Instructions are prepared and delivered to the Data Team for each campaign
• Determine audience selection strategies for donor campaigns and effectively communicate segmentation criteria to analyst for execution.
• Research and recommend any external data enhancements and processes that may improve overall performance.
• Work with list broker(s) to create audience for acquisition campaigns. Ensure that accurate and complete merge instructions are prepared which may include external data enhancements and processes.
• Manage relationships with other external partners to include cager, database vendor, list broker, co-ops, modelers, digital partners, copy writers
• Design reporting for ongoing key performance indicators for each client and work with analysts to ensure regular reporting
• Track and analyze ongoing programs, evaluate return on investment of all programs, and apply learning of recommendations for future programs
• Regularly develop presentations and conduct client meetings to share program outcomes and strategic recommendations for upcoming campaigns
• Expedite the resolution of client problems/complaints
• Contribute to Edge Direct’s quarterly and annual business forecasting by sharing account trends and future client needs
• When needed, develop effective sales presentations in conjunction with Sales Team to showcase Edge Direct strengths and competitive advantages, with a focus on multi-channel opportunities to elevate client-agency relationship and nonprofit fundraising program
• Attend sales presentations as needed to communicate strategic capabilities and recommendations to prospective clients
• Develop and implement new and innovative approaches to offer, expand or improve current practices
• Design long-term strategic plans in coordination with all team members designed to ensure account retention, continued account success and realistic program expansion
• Participate in industry conferences to develop knowledge and skills. Share knowledge with other team members.
• Other duties as assigned.

Required Skills & Abilities:

• Ability to travel as needed for regular client meetings and industry events
• Adherence to AFP ethical standards and practices
• Strong presentation and communications skills
• Solid understanding of Direct Response Fundraising Strategies
• Intellectually Curious
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects
• Ability to adapt to frequent change and prioritize constantly shifting opportunities
• Attention to detail and strong organizational skills
• Analytical skills
• High-level proficiency with Microsoft Teams, Word, Excel and Power Point
• Management experience a plus
• Ability to work within a collaborative team
• Must be able to communicate with executive-level personnel, both internally and externally
• Ability to travel 10-20% of the time

Education & Experience:

• 7+ years’ experience of direct marketing fundraising experience with nonprofit clients.
• Bachelor’s degree required.
• Proficient in MS Office Suite.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 20 pounds at times.
• Consists of auto and air travel for client meetings and industry events. Travel approx. 10-20% of time, depending on employee’s location.

Equal Opportunity Employment:

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.