Global Communications Director
SUMMARY
Lead and manage the company's global communications, special projects and ESG strategies aligned with the company’s business objectives and profitability goals. Support all of House of Carolina Herrera (across Fashion, Beauty, Licensees) policies, objectives, and initiatives to ensure development and implementation of cohesive, innovative communications programs adhering to global brand guidelines.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
The VP Global Marketing & Communications as necessary may assign other duties:
Global Communications:
Lead communications campaigns across all media platforms (Print/digital) to maximize all storytelling opportunities, collaborating with global PR agencies and in-house teams on creating launch strategies for key events and partnerships.
Supervise and manage global network of agencies for PR and Communication purposes to optimize retainers.
Draft, edit, and format external and internal Communications documents, including press releases, media alerts, interview requests and brand statements.
Key pitching and liaison for feature and interview requests
Expand awareness and story opportunities globally for brand and Creative Director
Draft communications as required in tone and style that is on brand and elevated
Maintain a keen and timely understanding and relevance in industry related matters.
Cultivate and establish existing/new relationships with media contacts, strengthening the brand’s global media, creative and influence network.
Support on activation strategies pertaining to VIP, Influencer and partnership relations, overseeing global VIP strategy with Senior Manager, VIP and Communications
Oversee internal communications to share press and brand activity in timely manner on brand and corporate level.
Oversee Senior Manager, VIP and Communications and Logistics Manager (pertaining to sample requests for editorial, VIP and special projects)
Support Beauty, Fragrance, Eyewear, CH Carolina Herrera with communications strategies and global events
Oversee all communication budgets, with specific ownership of bi-yearly show budget through excel and other tools as required.
Partner Liaison and Environmental, Social and Corporate Governance
Work closely with brand partners (e.g. Licensees) to align on overall brand strategy
Develop, Implement and Monitor Brand-level ESG projects, coordinating with all business units (in the US and abroad) and PR teams across all Puig international markets, ensuring its implementation and compliance, providing guidance to international markets.
Show, Events and Pre-Collection
Manage production of brand events - Develop concepts and formats directly with third party vendors and events partners: e.g. production, florists, event producers, caterers, lighting designers etc to adhere to brand standard to achieve event goals within budget
Identify and create seasonal invitation list for international press, VIP and influencers, in partnership with global press teams
Liaise with external teams’ respective lists: Wholesale, Retail, Intl PR, Puig, Institutional, Internal executives
Manage scheduling during week for show across all partners:
Production, casting director, music producer, stylist, HMU, Nail Team
Generate Press release and Run of Show and ensure timely deployment worldwide.
Produce and manage event budget, timelines, and cohesive post-event recap measured against pre-set KPIs.
Leverage all events (branding/wholesale/retail) to maximize local and national press across print and digital opportunities, and ‘One Brand’ opportunities where possible.
Collaborate on production of photoshoots as required for seasonal or capsule collections.
Collaborate on influencer and brand ambassador strategies and the planning and execution of campaigns alongside internal teams (in the US and abroad) to increase brand awareness and audience engagement across all social platforms.
Partner with Director of Global Marketing in efforts for Retail and Wholesale events where necessary
Content Creation
Collaborate on strategies, production and publishing content, assisting in preparation and editing of brand interviews, scripts, announcements, newsletters and more.
Seek creative ways of building an offline and online brand awareness, while using analytics in the formulation of this strategy.
Sample Management
· Partner with Logistics Manager, Product Development, Design and across all teams to manage sample requests and expectations through PR and Events Manager, focusing on editorial, beauty (e.g. Fragrance campaign shoot) and VIP requests
Reporting
Oversee communications portion of Weekly Marketing and Communications report.
Oversee Monthly Global Press report.
Manage Post-Show/event attendance report and recaps.
Orchestrate bi-yearly global press review and presentation to Senior Leadership Team
Work alongside the insights team (Digital Department) and use our social listening tools to identify and build an understanding of our audiences and trends.
Identify objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, etc.
Budget and Planning
· Oversee communications budget by strategizing on and managing yearly communications budget while tracking spending and invoices in consistent manner, instilling measurable and comparable KPIs consistent with goals of the business.
SKILLS & EXPERIENCE
Self-motivated, creative and resourceful individual with deep understanding of global press and fashion creative landscape and innate sense of luxury storytelling extending to beauty and fragrance.
Confident and comfortable in represent the brand internally and externally to key stakeholders and partners.
Minimum 5-7 years’ experience in marketing and communications, preferably in ready-to-wear or accessories luxury industry
College Education required.
Strong communications, interpersonal and relationship building skills; able to work as a team, keen multitasker who can spearhead projects on his/her own with accountability.
Strong computer skills (MS Office, Fashion GPS, Lefty, Adobe Acrobat a plus but not required)
Budget/revenue management experience preferred.
Proactive, Energetic, Curious Out-of-the Box thinker with strong attention to detail and organization skills
Strong organizational and analytical skills
CRM Software
COMPENSATION
For individuals contracted and/or hired to work in New York, Carolina Herrera includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.
A reasonable estimate of the current salary range is $125,000 USD to $140,000 USD.
Carolina Herrera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At CHNY, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
