Content Creator/Social Media Manager

Peter Boulware Toyota, a leading automotive dealership in Tallahassee, FL, seeks a talented and motivated Content Creator / Social Media Manager to join our team. In this role, you will manage and develop engaging content for our social media accounts and assist with various marketing initiatives. This is a part-time position, offering 30 hours per week.

Responsibilities:

• Lead social media content development for dealership social media accounts
• Develop compelling content for our social media accounts, including photographs, videos, and graphics.
• Manage advertising budgets and select appropriate channels for paid and free opportunities.
• Coach and educate staff on creating successful content for their own social media pages.
• Craft and post content, monitor social media accounts and respond to posts made by others.
• Work closely with store managers to create engaging collateral for new business, identify new leads, compile industry news, launch high-reaching campaigns, and provide support at team and community events.
• Attend dealership events to capture photos and videos for social media and website use.
• Manage executive personal social media accounts.
  
  

Qualifications:

• Strong knowledge of Instagram, Facebook, YouTube, and TikTok, along with experience in building paid marketing campaigns on these channels.
• Attention to detail and understanding of subtleties across various social media platforms.
• Strong organizational skills, with the ability to apply them to internal processes.
• Relevant marketing and/or content creation experience.
• Excellent communication skills.
• Working knowledge of Adobe Suite and/or Canva.
• Photography and videography experience.
• Ambitious and goal-oriented personality.
  
  

If you are a creative individual with a passion for social media, content creation, and the automotive industry, we would love to hear from you.