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Posted August 15, 2023
Modo Modo Agency

Strategist (Communications / Content Planner)

Modo Modo Agency
Atlanta, GA, USA ⚠ [Archived] No Longer Accepting Applicants

Note: Our agency positions are hybrid – onsite at the Atlanta office for 4 days a week and remote on Mondays (or as we like to call it “reModo Monday”).

SUMMARY OF POSITION

As a Communications Strategist, you help the agency formulate smart campaign and communication strategies for clients. You are accountable for drawing out and uncovering target audience behaviors, needs, & desires, and then authoring actionable strategies or marketing plans that align and connect B2B customers with a brand.

This role is equal parts: channel/content planning + discovery & research + guiding clients to smart answers. One minute you might be big-picture thinking, the next you might be practical in-the-details planning (and we love all the above!).

You succeed by applying curiosity and an analytical mind to marketing challenges and planning. You clearly articulate and present compelling content strategies and comms plans that deliver results. You adapt your approach, processes, and deliverables to meet our clients where they are, applying your ever-growing knowledge of sales, B2B marketing, and business concepts—while also staying rooted in the buyer perspective.

WHAT IT TAKES

  • Be curious, ask the right questions, and listen well
  • A tinkerer, comfortable with ambiguity, with a strategic mindset, a can-do attitude, and the initiative to “go beyond the ask” to solve client challenges
  • Craft clear and concise marketing & communications strategies or content plans, reflecting nuance for different audiences, verticals, or buyer stages
  • Comfort expressing a point-of-view on marketing challenges or channel strategies (and then backing it up)
  • Passion for channels—digital, traditional, and everything in between—and helping clients plan, maximize, and activate their content within them
  • Confidence in presenting ideas to clients or internal teams, with credibility. As well as diplomacy in receiving, understanding, and giving strategic feedback/direction along the way
  • A keen understanding of business challenges and sales & marketing realities

RESPONSIBILITIES / WHAT YOU’LL DO

Explore Complexity, Think Critically, and Connect Dots.

Gain a deep understanding of our clients and their customers through a mix of discovery, qualitative & quantitative research, and data/performance sleuthing to help deliver key insights that provide rigor to communication strategies and activation plans. Be proactive (and flexible) in helping to create structure amid ambiguity, by absorbing and synthesizing seemingly disparate information on a client’s business or market dynamic.

Write Communication/Content Plans & Client Strategy Documents.

Produce and collaborate on strategic work that is on brief, on time, and on budget. Translate insights and audience behavior into actionable strategic direction, integrated campaign plans and briefs, and smart storytelling angles. Brainstorm executions that leverage channels to drive awareness, disrupt thinking, and educate B2B buyers through thought leadership and challenger thinking. Example strategy deliverables include: Content Frameworks; Campaign & Activation Plans (across Internal, External, and/or Channel); Buyer Journey Maps (using first-party and secondary data sources); etc.

Collaborate on Cross-Agency Strategic Thinking or Framing.

The strategy team interfaces across all agency departments, including media, creative, digital, and account service, to inform and support strategic thinking and narratives. This can include but is not limited to: framing content suggestions or audience development to support the paid media team; crafting audience-first briefs; facilitating research to inform a new brand strategy or product launch; participating in internal team kick-offs to translate insights; or supporting proposal approaches for inbound client engagements.

PREFERRED SKILLS & QUALIFICATIONS

  • Agency or consultancy experience; B2B is preferred
  • Hands-on experience with SEO, keyword tools and/or web analytics software (GA4) is preferred
  • Knowledge of Earned Media and/or B2B influencer marketing is a plus
  • Experience supporting research (qualitative and/or quantitative) is a plus
  • College degree NOT required

Must Provide Salary Requirements & Strategy/Work Samples