Social Media Manager

Who We Are

Seva is a global nonprofit eye care organization that transforms lives by restoring sight and preventing blindness. Since 1978, Seva has provided sight-saving surgeries, eyeglasses, medicine, and other eye care services to more than 40 million people in underserved communities around the world.

Globally, at least 2.2 billion people have a vision impairment, and of these, at least 1 billion people have a vision impairment that could have been prevented or is yet to be addressed. Our programs have been instrumental in making eye care available to those who can't afford it. They are driven by 4 pillars - establishing self-sustaining vision centers, eye care for kids, bringing the best in technology, and training& job creation. Seva believes that restoring sight is one of the most cost effective ways to relieve suffering and reduce poverty. When a blind person gets her sight back, she can go back to work, earn and support her family. In more than 20 countries, Seva has helped nearly 5 million people who were blind to regain their sight.

Position Description

Seva is seeking a talented Social Media Manager to represent our company by building a social media presence. The Social Media Manager will be required to run ad campaigns and drive engagement by creating high-quality original content. The Social Media Manager will also engage influencers, manage our community by responding to comments and oversee our social media across all platforms.

Key Responsibilities

• Develop relevant content topics to reach the company’s target audience.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and donations.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts. Nurture relationships with influencers.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
• Create and manage an online review funnel for building online reviews and reputation.
• Monitor online reviews and respond to each review timely and with care.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Manage social media Ads.
• Respond to messages, comments and engage with the community.
• Will manage Facebook, Instagram, Tiktok and Twitter for Seva.

Other Duties

• Other duties as assigned

Skills& Experience

The successful candidate will have:

• Bachelor’s Degree
• 5+ years of independently running social media channels for brands or companies.
• Knowledge of best social media practices
• Experience creating social media strategies
• Ability to craft engaging content
• Excellent verbal and written communication skills
• Excellent time management skills – should be able to multitask efficiently and able to meet established deadlines.

Seva’s Values

• Compassion in Action – We do not observe suffering, we address it.
• Selfless Service – Service is its own reward.
• Respect

– We believe in the fundamental dignity and value of every person.

• Equity

– We serve the underserved to ensure all people have access to quality care.

• Fun

– We never take ourselves too seriously. When you stop laughing, you’ve stopped

living.