Sr Marketing Manager

Description

We set out to develop a health care innovation organization that could separate the background “noise” from what warrants investment in our highly complex, rapidly evolving marketplace lacking transparency to enable our pharmaceutical and biotech clients to make better decisions and flourish.

Today, ten years later, we are the preeminent U.S. market access oncology and specialty strategy partner, grounded in the structure and logic of the strategy consulting discipline, bolstered by our robust data set continuously enriched via our unequaled specialty access panel of the most highly influential access and value influencers in the U.S.

With a unique staffing model of highly structured and collaborative creative thinkers akin to an oncology and specialty think tank, we have increasingly come to be viewed as an influencer in our industry. At the interface of clinical, economic, and operational evolving needs, the Dedham Group has become the go-to resource for addressing the challenges faced by the world’s leading life sciences organizations.

Now, The Dedham Group is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, The Dedham Group plays a key role helping commercial teams navigate the oncology space to get much-needed drugs to market—and helping clients connect the dots from pipeline to patient.

The Position

The Dedham Group Sr. Marketing Manager is a key member of the Norstella Marketing team. This newly created position will have responsibility for establishing a marketing infrastructure to support The Dedham Group, and design and launch multi-faceted marketing campaigns to promote their solutions and expertise.

To be successful in this role, the Sr. Marketing Manager must be a self-starter with excellent organizational and project management skills, written and verbal communication skills, and attention to detail, as well as a collaborative working style and passion for continual improvement.

Key Responsibilities

• Build and nurture a strong working relationship with The Dedham Group partners and subject matter experts across the organization.
• Partner with Norstella marketers to ensure alignment and consistency in approach, messaging, and impact.
• Own overall messaging, positioning, points of emphasis / areas of differentiation, SME development and execution to augment the brand and position The Dedham Group as the preeminent market access oncology and specialty therapeutics consultancy.
• Responsible for overall campaign calendar, plans, delivery in conjunction with Norstella Digital Marketing team, and performance / impact.
• Responsible for thought leadership content creation and calendar in conjunction with the partners and Sr. Writers across Norstella – assets to include blogs, webinars, whitepapers, client case studies / testimonials, promotional videos, and other assets to support and promote The Dedham Group’s solutions and expertise.
• Work alongside Norstella’s Digital Marketing team and The Dedham Group partners to develop and launch a refreshed website and create longer-term digital strategy to augment the brand and drive top of funnel demand through optimized content and sponsored, paid & organic posts/ads.
• Will own and manage budget and spend in conjunction with the Norstella marketing leader.
• Responsible for analyzing and measuring outcomes—specifically marketing impact on bookings—to track results of marketing efforts against goals, recommending adjustments to improve performance, and executing on those adjustments with support from the extended Norstella marketing team.
• Other duties as assigned

The Guiding Principles For Success At Norstella

01: Bold, Passionate, Mission-First 

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02: Integrity, Truth, Reality

We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03: Kindness, Empathy, Grace

We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.

04: Resilience, Mettle, Perseverance

We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.

05: Humility, Gratitude, Learning

We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Requirements

• 5+ years of progressive marketing experience
• Life Sciences domain expertise strongly preferred
• Compelling storyteller, ability to communicate complex concepts in a crisp and simple way
• Excellent written, communication, and presentation skills

Ideal Mindset

• Drive: operates with a sense of urgency, strong resilience and grit
• Performance: focuses on methodologies and processes to scale
• Integrity: operates with a high level of ethics and communicates with honesty and transparency
• Learning Agility: the ability to consume new learnings, conceptualize and iterate quickly

Reporting: Reports to the Norstella marketing leader. No direct reports.

Education: Bachelor's degree in business, sales/marketing, communications, or related discipline; MBA preferred.

Travel: Includes travel to regional offices (NY in particular at least 1x per week), team meetings and conferences & events. Up to 25%.

Location: Remote; NY/NJ preferred.

Benefits

• Medical and prescription drug benefits
• Health savings accounts or flexible spending accounts
• Dental plans and vision benefits
• Basic life and AD&D Benefits
• 401k retirement plan
• Short- and Long-Term Disability
• Education benefits
• Paid parental leave
• Open Vacation Policy

The expected base salary for this position ranges from $95,000 to $125,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

The Dedham Group is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. The Dedham Group operates a zero tolerance policy to any form of discrimination, abuse or harassment.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.