Digital Marketing and Revenue Manager

Organization Overview

UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.

Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children.

We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children. We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children.

UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors.

Position: Digital Marketing and Revenue Manager

Location: Based in New York City Headquarters, but flexible

FLSA Status: Exempt

Salary: The estimated salary range for this position is $65,300 - $70,000. This midpoint for the salary grade is $81,600. Actual pay will vary based on various factors, including but not limited to relevant experience.

Position Description:

UNICEF Market is UNICEF USA’s online artisan marketplace and Inspired Gift shop. It features unique fair-trade gifts handcrafted by artisans all over the world that support UNICEF’s programs for the world’s most vulnerable children.

Reporting to the Digital Marketing and Revenue Director, the Digital Marketing and Revenue Manager is responsible for the planning and execution of comprehensive digital marketing campaigns for Direct Response Programs, with a specific focus on UNICEF Market and Inspired Gifts.

This role will collaborate cross-functionally and help with digital creatives' performance to hit and exceed supporter engagement and Direct Response’s fundraising goals. We are looking for a fast, inspired-creator seasoned in video production techniques and revenue conversion optimization, with a strong knowledge of e-commerce and paid media advertising.

Position Responsibilities:

Responsibility #1 (30%)

• Manage day-to-day marketing tactics, content production and execution for UNICEF Market Artisans’ and Inspired Gifts portfolio from brief hand-off to final asset delivery.
• Own strategic development, production and execution of high-quality digital marketing and sales assets, ensuring adherence to timelines.
• Manage and improve workflows with Market’s agency to increase daily work efficiency.
• Develop reporting with actionable insights. Track, evaluate and report on KPIs of all UUSA product marketing channels and optimize overall marketing effectiveness in line with the budget.

Responsibility #2 (20%)

• Own UNICEF MARKET and Inspired Gifts e-commerce performance, budget and revenue goals.
• Manage agencies and coordinate with key stakeholders across the organization to adhere to deadlines.
• Support Digital marketing revenue goals through impactful visual storytelling.
• Coordinate and collaborate across the organization and with global colleagues to ensure the accomplishment of key product marketing and sales KPIs and product integration into campaigns throughout the year.
• Map, optimize, test and validate existing customer journeys, and use customer insight and data to define new customer experiences.

Responsibility #3 (50%)

• Collaborate with and support the Direct Response team strategic initiatives and priorities to increase revenue.
• Continually propose, create, test, measure and analyze new assets to grow fundraising and e-commerce revenue and unlock new fundraising streams. Deliver, evaluate and use data-driven insights to continuously optimize content for revenue conversion.
• Proactively propose innovative ideas and concepts for engaging social video content that aligns with both our brand and revenue objectives.
• Track end-to-end deliverables and communicate between teams to ensure seamless process and final file delivery.
• Organize, Maintain and update postproduction workflow records with deadlines, markups and file locations.

Qualifications:

l Bachelor’s degree

l 3-4 years’ experience in digital advertising or creating paid social assets and their video content requirements to drive performance and revenue.

l E-commerce experience is a plus; growth mindset, creativity and rigorous execution are a must

l Seasoned in developing and delivering inspiring digital campaigns through creative storytelling and imagery across various channels, with a careful attention to detail.

l Excellent project management skills with the ability to assess risks and identify creative solutions to ensure every project is delivered on time and within budget.

l Experience managing vendors to adhere to deadlines and develop reporting with actionable insights.

l Focus on efficiency, continuously looking for ways to improve workflows.

l Ability to balance performance strategy and creative execution to make sure we’re providing thought leadership both internally and to our supporters while executing flawlessly on a day-to-day basis.

l Excellent interpersonal and communication skills, both written and verbal with an ability to educate, inspire and influence cross-functional teams, key stakeholders and external partners regarding opportunities.

l Proven ability to handle multiple, complex tasks simultaneously, and thrive in a fast-paced environment

l Assume sole and independent responsibility for assigned projects.

l Professional copywriting, video editing and creative design skills. Experience with Professional Video Editing software like Final Cut Pro X, Adobe After Effects / Creative Cloud, DaVinci Resolve, etc.

l Passionate about user behaviors, emerging trends, best practices, and platform-specific requirements to continuously optimize content.

l Must possess a strong work ethic, take initiative, and be an enthusiastic team player.

l Must demonstrate UNICEF USA Core Values: Respect, Transparency, Professionalism, Kindness and Innovation.

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Due to the high volume of applications received, only those selected for an interview will be contacted.

UNICEF USA is proud to be an Equal Opportunity Employer

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].