Regional Marketing Manager

Role Title: Regional Marketing Manager

Location: Remote, based in Los Angeles

Manager: VP Growth Marketing [interim: Chief Marketing Officer]

Salary Range: $110-120K

Target Start Date: October 2023

Role Summary

Tia has built a loved and trusted brand in women’s health with a viral, organic marketing flywheel that drives sharing, UGC, and referrals. Now, we’re looking for a Regional Marketing Manager to help accelerate our organic marketing engine, turn new clinic openings into viral moments, and introduce an “always on” community machine that grows Tia’s brand awareness and membership with a focus on Tia’s West Coast markets (Los Angeles, San Francisco, Phoenix).

As the Regional Marketing Manager, you will be responsible for developing and executing marketing plans for new clinic launches, community programs, local events, and local activations - all with the goal of increasing local brand awareness, leads, and membership. Your role will primarily focus on the Los Angeles market, but may expand to include Phoenix and San Francisco depending on business needs and clinic opening schedules.

Responsibilities

Build a grassroots local marketing engine on the West Coast (LA, SF, PX) through organic channels like community, events, and partnership programs.

• Develop an “always on” community strategy for LA, SF, and PX that takes advantage of Tia’s in-clinic classrooms and engaged member base to grow local brand awareness, generate new leads, and grow local membership
• Develop and manage a calendar of regular local events, activations, and partnerships with mission-aligned brands and local organizations that establish Tia as a new standard of care for women, grow interest among prospective members, and drive conversion by helping our audience trial Tia. As needed, staff events and activations, including those in the evenings and over the weekends
• Extend the life of in-person and virtual events, activations, and partnerships by developing engaging content for social media in partnership with our Senior Manager of Social Media & Content
• Nurture leads through regular promotion of local events, activations, and partnerships that keep Tia top of mind and encourage prospective members to trial Tia in partnership with our Director of Product Marketing
• Stay on top of social media and community marketing trends with a strong sense of what’s trending and on brand

Own the launch plans for new clinics to drive cost-effective brand awareness and membership growth.Develop and execute comprehensive and integrated marketing plans for new clinic launches, with the goal of raising awareness and driving membership growth, in partnership with Tia’s in-house marketing and creative team and external agencies

• Lead and refine Tia’s new space opening “playbook”, identifying high-impact and cost-effective local marketing opportunities across OOH/billboards, influencers, streaming video and audio, local partnerships, events, and activations

Buy media directly from local and regional vendors to supplement Tia’s digital marketing machine, ensuring Tia stays on time and on budget and can meet our new member and CAC goals

• Lead project management and internal reporting for cross-functional clinic openings, ensuring our internal teams are aligned and improving our playbook with learnings and insights as we grow

Track and analyze key performance metrics to assess the effectiveness of marketing campaigns and community initiatives, making data-driven recommendations for improvement.

• Regularly pull data from various sources and glean insights in a relatively self-sufficient manner.
• Host cross-functional kick-offs and retros following a new clinic opening to share learnings and insights and constantly evolve our playbook
• Be able to communicate results and business impact of marketing programs to various internal and external stakeholders.

Qualifications

• 3-5 years experience in marketing for a direct-to-consumer brand, ideally for a brick & mortar business
• Track record of building and executing cost-effective and high-impact local marketing campaigns that drive revenue growth and lead generation, including events, partnerships, influencer collaborations, and activations
• Experience building and executing integrated marketing plans across digital and traditional channels, including OOH, streaming, influencers, events, and more
• Experience managing creative, media or digital agencies, and in-house teams to develop best-in-class branded content and campaigns
• Exceptional project management skills and attention to detail
• Strong collaboration and communication abilities with experience keeping cross-functional teams aligned and accountable to a shared goal and communicating with a range of stakeholders, including members, partners, influencers, vendors, agencies, and more
• Entrepreneurial spirit and an ownership mindset that drives you to make informed decisions confidently amidst ambiguity and a fast pace and feel responsible for all aspects of regional marketing, even those outside your initial job description
• Data-driven decision-maker who can confidently apply data and analytics to measure the impact of marketing programs in driving key growth metrics and business results
• Social media savvy trends spotter with a strong sense of what’s on brand
• Passion for women’s health and a commitment to diversity, equity, and inclusion

Benefits

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13” Macbook Pro
• Travel stipend for team off-sites

About Us

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco.

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.

Tia is building a culture of excellence — in people, process and product. This is our northstar value ;

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

• A drive to constantly improve through experimentation , reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
• Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
• Asking why, then why again — because accepting “this is just the way it is” is not good enough
• Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
• A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent . We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence.

This position may require attendance at company and team off-sites and is subject the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!